Marketing & Events

Here are just some of the ways that BESA membership can be of help to your marketing team:

1. BESA website – now regularly receiving over 70,000 actual visits a month (actual visits are classed as staying for 5 minutes or longer).
2. Website branding – you can include a list of up to 100 associated brand names, including logos.
3. Members 'Google' – our website now contains a Google search box, findings restricted to BESA member entries. You need to notify us of changes to your website details.
4. BESA daily news – a digest of educational related web-linked articles appearing in the media on the BESA homepage.
5. Publish press releases – BESA member press releases and product publicity can be featured as 'BESA member news items' on the website.
6. Weekly industry education news – direct to your Inbox. You choose which service you or others in your organisation need.
7. BESAbook – the Directory of Products and Suppliers (the BESAbook), is distributed to over 5000 educational professionals at BETT and over 4000 at The Education Show.
8. BETT – BETT is the world's foremost event for ICT in education. BESA members receive a 5% discount off the cost of exhibiting at the Show.
9. The Education Show – The Education Show is the key event for general school resources. BESA members receive a 15% discount off the cost of exhibiting at the Show.
10. Specialist Schools and Academies Trust National Conference Exhibition – BESA has made the Specialist Schools Trust National Conference Exhibition an unmissable event with over 2000 Head teachers attending.
11. Networking events – a regular calendar of events allow members to develop relationships within the industry and with fellow professionals. These take the form of gala dinners, awards evenings and informal information and meeting days.
12. Seminars – in order that members may be kept informed of current developments within education, free seminars are arranged each year.
13. Research – BESA provides members with over 20 pieces of timely research a year, ranging from large-scale research (Resources In UK Schools) to individual topic areas (Literacy Resources, Science Resources) to 'snapshot' pieces, relating to the state of the market at any one particular time.
14. Special Interest Groups (SIGs) – with a diverse market, BESA recognises the importance of bringing together members with common interests to share ideas, information and maintain a tight focus on each market place.
    • BEFMG British Educational Furniture Manufacturers Group
    • BNETG BESA New Educational Technologies Group
    • BSNG BESA Special Needs Group
    • ESPA Educational Software Publishers Association
15. Advertising discounts – members can receive discounts, e.g. EducationGuardian 20% discount off rate card (jobs section excluded).

For information on opportunities for marketing and events, contact Tim Edwards, PR Manager.

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