Event

How to make your education business make news

8 June 2018

Have you been thinking that what you’re doing is exciting, and deserves a wider audience? Have you ever wondered why a press release you’ve issued hasn’t been picked up by journalists? Or felt paying for advertising isn’t necessarily the best way to get your message across?

When

11am - 4pm

Where

BESA offices
20 Beaufort Court, Admirals Way
London
E14 9XL View Map

Price

£195 (or discounted price for BESA members)

Have you been thinking that what you’re doing is exciting, and deserves a wider audience? Have you ever wondered why a press release you’ve issued hasn’t been picked up by journalists? Or felt paying for advertising isn’t necessarily the best way to get your message across?

 

 

 

Is your business making news?

The Education Media Centre (EMC) is teaming up with the British Educational Suppliers Association to offer its member businesses the inside track on how to work with journalists. Why not come along to tell your story to a top-flight education journalist and find out how you might go about making it into the news?

The EMC is offering businesses a one-day personalised introductory small group clinic for businesses supplying the education market, which will set out the basics of working with the media, offer clear, practical tips on how to approach journalists and give each participant the chance to write – and receive feedback on – a pitch or press release.

The event will be led by Fran Abrams and Wendy Berliner, who have each spent decades writing and editing at the highest levels of British journalism: They have written hundreds of thousands of words for national print newspapers and their online counterparts, for BBC Radio 4 and for top-selling factual books.

 

Fran and Wendy will cover:

• Why should you work with the media, and where should you start?
• What is a story?
• Which journalists and outlets might be interested in what you have to say?
• How back up your story with evidence.
• Tips on writing style
• Examples of recent press releases that led to good coverage – and some that didn’t.
• A basic outline for your press release.
• Two practical exercises – one on writing a press release, and one on participating in a radio interview.
• Personalised feedback from both exercises.
• Answers to your questions, before, during and after the event.

After the event each participant will be sent a checklist for dealing with journalists, along with Fran’s Top Ten Tips for working with the media and a copy of the slides. 

This seminar will be followed by two more similar events later in the year: a session on blogging and social media on Friday, September 21 and another on working with the media on Friday, November 2.

 

Who should attend?

Anyone selling, developing or promotion education goods and services.

Tickets

£195 per head (£145 for BESA members)

 

For more information and to register, click here.

 

About the Education Media Centre

The Education Media Centre is an independent charity set up to improve public and media understanding of education research and evidence. It is staffed by highly experienced education journalists.

It aims to make it easy for the media to access useful academic and research expertise on the education stories they are covering in newspapers, on radio, TV and the internet.

It also supports academic researchers to help them to work more effectively with all forms of media.

The EMC does all of this to raise public awareness and knowledge of education research, including among teachers, parents and others who have an interest in learning. The charity aims to be a force for good for children and for our wider society.

About Fran and Wendy

Fran Abrams is EMC’s Chief Executive and has more than 25 years’ experience of working as a specialist journalist in the quality national media. She was an education correspondent with most of the major broadsheet newspapers, worked as Westminster Correspondent at the Independent and spent 15 years as a reporter on BBC Radio 4’s investigative ‘File on 4’ programme. She has written five factual books, including one with Routledge.

Wendy Berliner is an award-winning education journalist initially coming to London to report for the TES which she subsequently edited. She’s been education correspondent of the Guardian, a news editor there and most recently head of its 17 online professional networks – including the Teacher Network, Higher Education Network and Guardian Students. The team won Content Team of the Year in the 2016 British Media Awards. She’s also worked at the Independent where she set up and edited a weekly education section and higher education magazines and in Dubai where she was the first parental engagement director for GEMS Education. She is co-author, with Professor Deborah Eyre, a book for parents on high performance learning.