Event

Masterclass: Marketing during a Pandemic

15 December 2020

Dive deeper into practical marketing advice and strategies your business can implement to help navigate these unusual times.

When

10am - 1pm

Where

This event will
be hosted as a
webinar
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Price

Member £75, Non-member £150

Dive deeper into practical marketing advice and strategies your business can implement to help navigate these unusual times.

 

 

When schools closed earlier this year, educational suppliers stepped up to help, with many companies giving schools free access to their online resources so they could deliver home learning at short notice.

But how do you navigate back to a fee-paying product? How do you nurture customer relationships and why is it more important now than ever? How can you use a test and measure approach to get the best value for your marketing spend?

During difficult times, you might be tempted to reduce marketing spend and focus, but in the masterclass Marketing during a Pandemic, we’ll show why that’s not the best long-term strategy.

Rather than cutting back, this is the time to be stepping up and increasing your marketing effort with carefully planned, targeted activity that will help you emerge the other side stronger, more profitable and with a better relationship with your customers.

Building on our previous webinar ‘From Free to Fee’ where we explored some top-level strategies, we will go into greater depth, giving you detailed insight and takeaway ideas you can start implementing straight away.

Join the masterclass to understand:

  • when to offer something for free and why
  • how to transition back to a fee-paying model
  • how to nurture customer relationships
  • why a test and measure approach will help you get the most bang for your bucks
  • why how you say something is as important as what you say
  • why less is often more

You’ll also take away shoestring ideas you can try now!

Presenter

This event will be hosted by Julia Garvey, Julia Garvey is Operations Director at BESA. Before that she worked as a freelance marketing consultant helping EdTech companies and content providers to develop effective marketing strategies. She was marketing lead at revision app Gojimo, Head of Marketing at GL Assessment and worked for many years at primary publisher Rising Stars.

Further information

This seminar will last 2.5 hours, including breaks and a Q&A session. Send in your question in advance to Lois and Julia will answer your query on the day.