BESA is pleased to be working alongside The Education Company once again to deliver their annual online Selling to Schools Conference in 2022.

The annual conference comprises a series of short but impactful presentations, each providing a wealth of practical advice that you can take away and implement in your selling to schools strategy. Each session will be accompanied by a series of checklists and templates for you to take away and use in your business. 

Taking place on Tuesday 15 March, every session at Selling to Schools 2022 Conference will provide you with practical, peer-to-peer insights into selling to schools for you and your company. See the full agenda below.

Conference Agenda

Understanding your product
Julia Garvey - Deputy Director General, BESA and experienced marketing professional with a wealth of advice to share
Sean Gardner - GLUU Founder & MD, ex-Founder of Tute, a BETT Award-winning tutoring start-up, plus 20 years previous experience as a Sales, Commercial or Marketing Director at leading UK corporates.

Recruiting great sales people 
Jae Jackson-Loveridge - Co-Founder of Fixed-Fee Placements, a forward-thinking recruitment company that helps small to medium-sized businesses employ outstanding talent. Jae is also the author of The Little Black Book of Recruitment, an easy-to-read handbook that gives you everything you need for a successful recruitment campaign. 

Measure (and incentivising) what matters - a master class for sales managers 
Jo Marshall - Executive Director, YPO, Jo joined YPO as a Business Development Manager in 2010 from her position as Head of Public Sector at Samsung Electronics and was promoted to Commercial Director the following year. With a strong sales background, Jo has been working with the public sector for over 25 years.
Steve Whitley - Founder of EdTech Consulting, Steve has spent more than 36 years working in EdTech. Initially spending 9 years working within a local education authority, before moving onto commercial organisations selling products into the education sector. 

Remote selling – from telephone to teams and beyond
David Wright - International Sales Manager, Collins, where his role includes leading the international sales strategy for Africa, Americas, Australasia, Asia and Europe. He has more than 16 years’ experience in sales and publishing and has expert knowledge in international schools and working with educational suppliers. 

The sales toolkit - the gifts and tools you MUST give your salespeople 
Jade Sewell - Jade’s experience in leading sales teams comes from having worked with a variety of education charities and organisations, selling assessment solutions to curriculum and school leadership support to professional development. Working with well-established organisations such as OCR to new start-ups such as the Ark venture Ark Curriculum Plus.

Six psychology models every salesperson must know – and how you can teach them
Jason Gould - Co-founder of the Education Company, an organisation that has been supporting education suppliers for over 30 years.

Conference Organisers

Jason Gould – Managing Director of the Education Company

Jason co-founded the Education Company, an organisation that has been supporting education suppliers for over 30 years. Jason and his team have worked with BESA to design the Selling to Schools event. The Education Company provides data management, marketing, CRM and website solutions for many of the UK's leading education suppliers. They have been supporting BESA members for over 30 years and have worked with BESA on many high-profile insight projects and training events.

Julia Garvey - Deputy Director General at BESA and experienced Marketing Director

An experienced Marketing Director, prior to taking up her post with BESA, Julia worked for a variety of education publishers and EdTech suppliers.

This event is open to BESA Members and Non-BESA Members. Please select the correct ticket at checkout. 

Conference links will be sent out ahead of the event. As a virtual delegate, you will also receive a copy of the session recordings after the event.