Sharpen your skills with this engaging and practical two-part online workshop from the Education Media Centre.

Inject some clarity and creativity into your marketing content and copywriting with this two-part, hands-on and engaging online workshop from the Education Media Centre. Ideal for individuals or small teams who want to learn some useful and practical skills, this workshop will make your marketing copywriting shine. 

You will learn about writing basics, writing for the web, structure, editing, and tone of voice. There is also the opportunity to put pen to paper with a few exercises - plus lots of top tips for you to take away and implement straight away.

Copywriting workshop part 1 - 21 April 2022: overview session – top tips for great copywriting.

Copywriting workshop part 2 - 5 May 2022: follow-up session – focusing on marketing blogs and SEO, email newsletters and writing techniques/tone of voice.

During the two sessions we will:

• Focus on your audience’s needs
• Cover the nuts and bolts of good writing 
• Explore what good looks like
• Cover writing for the web
• Look at the importance of structure 
• Look at marketing blogs and SEO and email newsletters
• Explore tone of voice
  

All sessions will be delivered via Zoom, and participants will receive a PowerPoint handout and takeaway tips. 

Your workshop leader: Jo Davies

Jo is a corporate copy and content writer. She has broad experience in producing B2B and B2C marketing and communications content across the education, infrastructure, healthcare, energy, engineering, telecommunications and IT sectors. A former BBC web producer and researcher, Jo was part of a team nominated for a Bafta for a BBC Education programme and has written a number of speeches, including for a UK Secretary of State.

“Thank you so much – it was excellent!”
Workshop participant from a Maths educational organisation, October 2020

“A huge thank you to Jo who was approachable, knowledgeable, and inspiring.”

Workshop participant from an educational supplier company, December 2021