Join social media expert Laura Summers as she explores how to build your brand and grow your audience

This webinar offers start-up entrepreneurs and small businesses new ways to hype up their education brands on social media. Laura will expand upon her popular talk at SME Conference March 2022 by zooming in on low-budget options for online campaigns. With a focus on how to work with education influencers, you will take away a range of fresh and practical ideas with everything you need to get started.

Session overview:

• Marketing on a budget
• Finding and approaching influencers
• Which social media platforms to use for your brand
• Managing and calculating engagement
• Checking on your competitors

Why social media is important for your brand:

• 65% of UK teachers use social media on a daily basis
• Only 13% of classroom teachers do not use social media for work related purposes
• Only 1% of teachers do not use social media outside of
   work

Speaker

Laura Summers started her career in-house, working at leading education publishers - Pearson Education, Oxford University Press and Cengage Learning, before moving into the world of start-ups. She started BookMachine Creative Agency in 2017 and the agency is now renowned for stand out digital marketing and a highly-experienced digital product team. Laura leads a growing team of specialists working with education businesses globally.

Please email eventsteam@besa.org.uk with any questions that you may have.

About BESA.