Top tips for great copywriting - sharpen up your skills with this engaging and practical online workshop from the Education Media Centre.

Inject some clarity and creativity into your marketing content and copywriting with this hands-on and engaging online workshop from the Education Media Centre.

Ideal for individuals or small teams who want to learn some useful and practical skills, this workshop will make your marketing copywriting shine. 

You will learn about writing basics, writing for the web, structure, editing, and tone of voice. There is also the opportunity to put pen to paper with a few exercises - plus lots of top tips for you to take away and implement straight away.

During the session we’ll:

• focus on your audience’s needs
• cover the nuts and bolts of good writing
• explore what good looks like
• cover writing for the web
• look at the importance of structure
• explore tone of voice
• plus, you’ll have some hands-on tips and exercises to take away!

“Thank you so much – it was excellent!”

Copywriting workshop participant, Maths educational organisation, October 2020.

Your workshop leader: Jo Davies

Jo is a corporate copy and content writer. She has broad experience in producing B2B and B2C marketing and communications content across the education, infrastructure, healthcare, energy, engineering, telco and IT sectors. A former BBC web producer and researcher, Jo was part of a team nominated for a Bafta for a BBC Education programme and has written a number of speeches, including for a UK Secretary of State.

This workshop is part of a series of workshops delivered by the Education Media Centre to help you sharpen up your marketing skills. Other workshops in this series include:

• How to write a blog - 9 September 2021

Who is the Education Media Centre?

The Education Media Centre is a charity devoted to ensuring journalists have good evidence about what works in education – and it’s run by some of the UK’s most respected and experienced education correspondents.

These popular seminars are aimed at those whose work involves communicating about education topics, but who feel they could benefit from some advice and support. The sessions focus on helping participants write in an engaging and informative way for a range of audiences.

Purchase your ticket for this event below.