How do I select a market, what criteria should I use? 

No matter if your company is just starting its exporting journey or it is a seasoned exporter, having a clear plan of how to identify and quantify an export opportunity is essential. Topics covered in this 3 hour interactive in-depth workshop includes: 

• Where do I find information on a potential market? 

• On-line resources (what’s available and how good is it?) 
• Commercially available reports - who provides them, are they worth it? 
• Commissioning reports (OMIS) 
• Published tenders/invitations to partner 
• Scoping visits 

• Exhibitions and Missions (DIT identified key markets) 

• What financial support may be available to help when researching a market? 
• Evaluating a potential market opportunity: 

• Does the potential justify the risk? 
• What’s the true cost? 

• Me-too or missionary work? 

• A framework for market selection: 

1. ANSOFF 
2. SWOT 
3. PESTLE 

• Organisations that help exporters 
• Current hot spots 
• Considerations during the pandemic 

Who should attend: 

• Company Founder, CEO, COO, CFO etc. 
• Export Manager / Director 
• International Sales & Marketing team 

This session is one of an initial series of 4 interactive online workshops. Each workshop will be a deep dive into a specific topic related to exporting and how to achieve international growth. Each workshop will be on-line with a maximum of 10 delegates, providing ample opportunity to ask the facilitator in-depth questions and for group discussions of the issues raised. 

The workshops in this series are:

1. Introduction to Exporting -How to get started 

2. Researching and selecting new export markets 

3. Finding and working with distributors and agents 

4. Selling to International schools 

The cost for this workshop is £100 for BESA members and £145 for non-members. 

SPECIAL OFFER - Sign up for all 4 workshops in this series and receive an additional 10% discount. For more information please contact Lois.

These workshops are presented by BESA working in partnership with EdTech Consulting.