Workshop: Researching and selecting new export markets 16 February 2021
How do I select a market, what criteria should I use?
When
2pm - 5pm
Where
This event will
be hosted as a
webinar
View Map
Price
£100 for BESA Members, £195 for non BESA members
How do I select a market, what criteria should I use?
No matter if your company is just starting its exporting journey or it is a seasoned exporter, having a clear plan of how to identify and quantify an export opportunity is essential. Topics covered in this 3 hour interactive in-depth workshop includes:
- Where do I find information on a potential market?
- On-line resources (what’s available and how good is it?)
- Commercially available reports - who provides them, are they worth it?
- Commissioning reports (OMIS)
- Published tenders/invitations to partner
- Scoping visits
- Exhibitions and Missions (DIT identified key markets)
- What financial support may be available to help when researching a market?
- Evaluating a potential market opportunity:
- Does the potential justify the risk?
- What’s the true cost?
- Me-too or missionary work?
- A framework for market selection:
- ANSOFF
- SWOT
- PESTLE
- Organisations that help exporters
- Current hot spots
- Considerations during the pandemic
Who should attend:
- Company Founder, CEO, COO, CFO etc.
- Export Manager / Director
- International Sales & Marketing team
This session is one of an initial series of 4 interactive online workshops. Each workshop will be a deep dive into a specific topic related to exporting and how to achieve international growth. Each workshop will be on-line with a maximum of 10 delegates, providing ample opportunity to ask the facilitator in-depth questions and for group discussions of the issues raised.
The workshops in this series are:
1. Introduction to Exporting -How to get started
2. Researching and selecting new export markets
3. Finding and working with distributors and agents
4. Selling to International schools
The cost for this workshop is £100 for BESA members and £145 for non-members.
SPECIAL OFFER - Sign up for all 4 workshops in this series and receive an additional 10% discount. For more information please contact Lois.
These workshops are presented by BESA working in partnership with EdTech Consulting.