Workshop: Researching and selecting new export markets

16 February 2021

How do I select a market, what criteria should I use? 


2pm - 5pm


This event will
be hosted as a
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£100 for BESA Members, £195 for non BESA members

How do I select a market, what criteria should I use? 


No matter if your company is just starting its exporting journey or it is a seasoned exporter, having a clear plan of how to identify and quantify an export opportunity is essential. Topics covered in this 3 hour interactive in-depth workshop includes: 

  • Where do I find information on a potential market? 
  • On-line resources (what’s available and how good is it?) 
  • Commercially available reports - who provides them, are they worth it? 
  • Commissioning reports (OMIS) 
  • Published tenders/invitations to partner 
  • Scoping visits 
  • Exhibitions and Missions (DIT identified key markets) 
  • What financial support may be available to help when researching a market? 
  • Evaluating a potential market opportunity: 
  • Does the potential justify the risk? 
  • What’s the true cost? 
  • Me-too or missionary work? 
  • A framework for market selection: 
  1. ANSOFF 
  2. SWOT 
  3. PESTLE 
  • Organisations that help exporters 
  • Current hot spots 
  • Considerations during the pandemic 


Who should attend: 

  • Company Founder, CEO, COO, CFO etc. 
  • Export Manager / Director 
  • International Sales & Marketing team 


This session is one of an initial series of 4 interactive online workshops. Each workshop will be a deep dive into a specific topic related to exporting and how to achieve international growth. Each workshop will be on-line with a maximum of 10 delegates, providing ample opportunity to ask the facilitator in-depth questions and for group discussions of the issues raised. 


The workshops in this series are:

1. Introduction to Exporting -How to get started 

2. Researching and selecting new export markets 

3. Finding and working with distributors and agents 

4. Selling to International schools 

The cost for this workshop is £100 for BESA members and £145 for non-members. 


SPECIAL OFFER - Sign up for all 4 workshops in this series and receive an additional 10% discount. For more information please contact Lois.


These workshops are presented by BESA working in partnership with EdTech Consulting.