Writing about education 21 September 2018
Delivered by the Education Media Centre (EMC), this half-day copywriting seminar will answer all your questions about writing in an education context and how best to capture a variety of audiences through a number of channels.
Delivered by the Education Media Centre (EMC), this half-day copywriting seminar will answer all your questions about writing in an education context and how best to capture a variety of audiences through a number of channels.
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The event will cover:
- Strategic thinking ā why am I doing this and for whom?
- Why would anyone read this now?
- How to write in a range of formats ā from press releases to flyers
- How to get my message across through different channels
- Going back to basics: using English in a simple, direct way
- How to organise my material
- How to deploy evidence
- Whatās my tone of voice and why is it important?
- Tips and tricks from the experts on how to ensure my copy gets results
The session will include a practical exercise and participants will take home a checklist on how to become an original, arresting and persuasive copywriter. Essential for anyone who wants their words to get noticed!
This event can be attended as part of a two-day masterclass on āUsing evidence in writing for educationā. See the other event, Deploying the ākiller factā,Ā here.Ā
This seminar costs Ā£145 for BESA members (Ā£195 for non-members). A discounted price of Ā£250 for BESA members and Ā£350 for non-BESA members is available for those who want to attend both training days. Book here.
The facilitators are one of the UK's most respected education journalists and a highly-experienced corporate copywriter:
- Fran Abrams has written hundreds of thousands of words for national newspapers and broadcast, along with five factual books. She now runs the EMC, a charity devoted to ensuring good evidence about education gets read by those who can use it.
- Jo Davies is a copywriter with 20 yearsā experience working with companies and organisations across a range of sectors. Her portfolio includes marketing communications, short copy and features, web editing, video scripts, speechwriting and newsletters.
After the event, each participant will be sent a copy of the slides.
For more information, contact Fran Abrams, Chief Executive of the EMC:Ā fran.abrams@educationmediacentre.org; 07939 262001
