Digital Marketing Manager
July 3, 2017
Digital Marketing Manager- GL Assessment.
GL Assessment is a leading global supplier of educational assessments, providing teachers with the data and insight they need to deliver positive outcomes for children throughout the world. We are passionate about education and we are building a world class team to help us deliver this vision.
We are looking for a senior level digital marketer to join our fast paced, energetic environment. We need a dynamic, forward thinking marketing specialist to deliver original, cutting-edge programmes which command respect both within GL Assessment and in the wider market.
Based in West London, you will broaden the scope of our digital activity from more than just maintaining the website; you will drive initiatives for our wider online presence and customer engagement including automation, brand management, social media, community building and content creation, both in the UK and internationally.
Proven experience in delivering excellent customer experience from acquisition through to retention, be creatively-minded with a strong, in-depth knowledge and expertise of the full range of digital channels and marketing automation, and be able to deliver measurable results.
Demonstrable experience of leading a successful digital marketing function including managing the customer experience from engagement to lead generation to sales conversion, and associated reporting.
Experience of content marketing creation and excellent written and communication skills to ensure quality and consistency of marketing content.
Strong project management skills and experience of working with multiple stakeholder groups to strict deadlines in a target-driven environment.
Strong analytical skills with the ability to collect and analyse data in order to improve and adapt the digital marketing strategy.
Experience of all the usual digital tools including CMS, SEO/SEM, PPC, Google Analytics
Educated to degree level or CIM/CAM equivalent
If you would like to apply, please email your CV with your salary expectations to GL.Recruitment@gl-assessment.co.uk by Monday 3 July 2017.