Events and Marketing Coordinator

Events and Marketing Coordinator



Date Ending

March 14, 2020

This role requires working as a core part of the Events team; organising and coordinating a range of events, liaising with attendees, speakers and key stakeholders. This role will also involve creating and implementing marketing schedules and using BESA’s social media to maximise attendance at events.

Person specification:

We are looking to appoint an energetic and enthusiastic team player who has experience in both events and marketing. You will be professional, creative and reliable with excellent copywriting skills and knowledge of running events from end to end. In addition, we are looking for a very organised individual, a self-starter with incredible attention to detail.

Detailed duties and responsibilities:


Working closely with the events team on event organisation and logistics, including but not limited to:

  • Creating event pages on the BESA website and Eventbrite
  • Working closely with the relevant managers on the running of seminars, conferences and exhibitions
  • Liaising with speakers and other key event stakeholders, such as venue contacts and contractors
  • Creating event manuals with event specific information to distribute to necessary attendees
  • Liaising with exhibitors, sending event information and dealing with queries as and when necessary
  • Creating feedback forms, collating responses from event attendees, exhibiting companies and reporting to stakeholders‚Äô post-event
  • Processing grant applications for international events
  • Help to coordinate the setup and running of the BESA stand at the Education Show, BETT show, LearnED Roadshow events and any other UK exhibitions /events that BESA participates in
  • Help to coordinate the organisation and running of larger events, such as the BESA AGM, Insight Day and Launchpad events
  • Dealing with member enquiries relating to UK and International event queries, when best placed to do so
  • Attending and, in some instances, solely running some of the UK and International events and exhibitions ensuring the show runs smoothly
  • Assisting with general office administration on an ad hoc basis as required by managers and directors
  • Help to coordinate the Bett Awards and Education Resource Award judging
  • Working with the whole BESA team to ensure that the CRM is kept fully up to date


  • Drafting and sending emails to members and non-members marketing upcoming events
  • Creating and distributing leaflets, marketing letters and emails
  • Assisting in the running of BESA‚Äôs social media channels, particularly in relation to the marketing of UK and International events and exhibitions
  • Designing and creating graphics for use in social media campaigns
  • Assisting with digital marketing and email marketing campaigns as and when required
  • Writing blogs for events, campaigns and current issues in the sector
  • Undertaking additional website tasks as and when required
  • Undertaking regular website maintenance, as required
  • Organising, coordinating and controlling activities involved in the preparation of marketing proposals, and presentations
  • Maintaining and upkeeping all marketing resource materials including brochures, presentations, photographs and files
  • Creating, updating and preparing materials for company presentations, coordinating with necessary teams


  • 1 years‚Äô event experience


  • Video production, including editing
  • Experience in photography
  • Use of InDesign, MailChimp and WordPress


The package: 

  • Competitive salary¬†
  • Pension scheme¬†
  • 25 days holiday plus bank holidays¬†
  • The role is a permanent position with a three-month probationary period¬†

Other details: Applications will only be considered when accompanied by a covering letter outlining your interest in the role, and why you would like to work at BESA.  Applicants must have the right to live and work in the UK.

Please send your application to: Yasmin Barnett, Deputy Head of Events, yasmin@besa.org.uk

About BESA: 

BESA, the British Educational Suppliers Association, is the only trade association covering the entirety of the UK educational suppliers sector. It has an 86-year heritage serving the UK education sector, and represents over 300 educational suppliers in the UK, including manufacturers and distributors of equipment, materials, books, consumables, furniture, technology, ICT hardware and digital-content related services to the education market. Combined, they generate upwards of £2 billion of revenue each year.