Are you ready to revolutionise your approach to selling in the education sector?

Join us at the BESA Selling to Schools Training Day 2024 and unlock the keys to successful selling in the educational sector. The annual conference comprises a series of short but impactful presentations, each providing a wealth of practical advice that you can take away and implement in your selling to schools strategy. 

Through engaging presentations, practical resources, and interaction with peers, this event equips you with the knowledge, strategies, and tools to enhance your school's sales approach and drive your business forward. Don't miss this opportunity to transform your selling-to-schools strategy.

Programme:

10.30-10.45 - Welcome and introduction

10.45-11.45 - Understanding your product - know your target audience in order to best position your product or service Philip Wesolowski, Managing Director Staedtler (UK) Limited 

11.45-12.30 - Workshop Part 1  [Select 1 of 3]

1. How do you sell to schools when they have a limited budget?
2. How to build advocates/Develop partnerships to extend your reach. Jonathan Moore, Engagement Manager SMART Technologies
3. Making effective use of social media and email to market to schools. Olivia Tanner, Digital Marketing Strategist BookMachine

12.30-13.00 - Lunch Break

13.00-14.00 - Understand how schools make purchasing decisions to inform your sales strategy Abi Agidee-Adekunle, CFO at LDEUTC, trustee, SRMA and Leadership mentor The Howard Partnership Trust.

14.00-15.00 - Selling to all 4 corners of the UK. What routes can you take to sell to schools? Paul Gallagher, Head of Education Business YPO

15.00-15.45 - Workshop Part 2 [Select 1 of 3]

1. How do you sell to schools when they have a limited budget?
2. How to build advocates/Develop partnerships to extend your reach. Jonathan Moore, Engagement Manager SMART Technologies
3. Making effective use of social media and email to market to schools. Olivia Tanner, Digital Marketing Strategist BookMachine

15.45-16.30 - Six psychology models every salesperson must know – and how you can teach them Jason Gould, Managing Director, Education Company & Chris Norris, Head of Marketing Services, The Education Company.

16.30-16.45 - Closing remarks from the Chair

This event is open to BESA Members and Non-BESA Members. 

Training Day links will be sent out ahead of the event. You will receive a copy of the session recordings after the event.

To register your interest, or to ask any questions, please email eventsteam@besa.org.uk. 

We look forward to having you join us for an enlightening and enriching experience!

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