Are you ready to revolutionise your approach to selling in the education sector?

Watch us at the BESA Selling to Schools Training Day 2024 and unlock the keys to successful selling in the educational sector. The annual conference comprises a series of short but impactful presentations, each providing a wealth of practical advice that you can take away and implement in your selling to schools strategy. 

Through engaging presentations, practical resources, and interaction with peers, this event equpped you with the knowledge, strategies, and tools to enhance your school's sales approach and drive your business forward. Don't miss this opportunity to transform your selling-to-schools strategy by watching the recording of this popular event.

Programme:

Welcome and introduction

Understanding your product - know your target audience in order to best position your product or service Philip Wesolowski, Managing Director Staedtler (UK) Limited 

Workshop

1. How do you sell to schools when they have a limited budget? Christine Major MSc, BEd, FRSA Founder, CEO, Chair, Investor, Trustee, Senior EdTech Exec, Non-Exec Director
2. Making effective use of social media and email to market to schools. Olivia Tanner, Digital Marketing Strategist BookMachine

Understand how schools make purchasing decisions to inform your sales strategy Abi Agidee-Adekunle, CFO at LDEUTC, trustee, SRMA and Leadership mentor The Howard Partnership Trust.

Selling to all 4 corners of the UK. What routes can you take to sell to schools? Julia Garvey, Deputy Director General, BESA, Paul Gallagher, Head of Education Business YPO

Six psychology models every salesperson must know – and how you can teach them Jason Gould, Managing Director, Education Company

Closing remarks from the Chair

You will receive a copy of the session recordings after you purchase your ticket. The recordings are exclusively for ticket holders and should not be shared with non-ticket holders.

To ask any questions, please email eventsteam@besa.org.uk. 

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