Connecting the Southeast Asia EdTech market with the UK

5 June 2024

Connecting the Southeast Asia EdTech market with the UK - Hosted by BESA, Hyve and the UK Department for Business and Trade


9am - 10am


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Free for everyone

Connecting the Southeast Asia EdTech market with the UK - Hosted by BESA, Hyve and the UK Department for Business and Trade


Are you contemplating expansion into the Southeast Asian market or planning to participate in Bett Asia 2024? If so, this exclusive event is tailored for you.

  • Immerse yourself in insightful deliberations led by seasoned professionals as they delve into the intricacies of the Southeast Asian market and its symbiotic relationship with the UK. 
  • Gain invaluable insights into optimising your presence at Bett Asia as a springboard for business development in Southeast Asia.
  • Explore the untapped potential of the UK's EdTech sector and its capacity to catalyse progress in Southeast Asia. 
  • Evaluate opportunities for engagement at 'Bett Asia,' one of Bett's premier global events. 
  • Unveil the comprehensive on-site support extended by BESA, Hyve, and the UK Department for Business and Trade.

Bett Asia is the only regional event that focuses on gathering ministers, senior leaders and changemakers within education to share knowledge, best practice and ideas that create a real, meaningful impact on the future of the education technology sector in Southeast Asia.

Bett Asia is embarking on a new era where it is increasing its presence and impact in the Southeast Asia Education Technology community at a 365 scale, with new initiatives and reach. Bett Asia will continue to be The Event that drives changes in EdTech in Southeast Asia with even more support of the regional Ministries of Education and key players. 


09.00 - Introductory Address - Florence Dinar 

09.05 - BETT Asia 2024 – why exhibit? - Ian Hunter – Founder & CEO, Lime Education Consulting Ltd

  • Why Asia is important as part of an international growth strategy.
  • What to expect from exhibiting at Bett Asia, and how to maximise the event.


09.15 - EdTech in Southeast Asia – Promise, Reality and Potential - Michael Klemm - Managing Director, Singapore Education Network

UK EdTech companies and solutions are well-known and reputable in many countries including South East Asia. Still, a good understanding of the different countries and education markets in this region is critical to ensure a successful market entry and expansion. This brief session will highlight critical components of market entry strategies and what to look out for in terms of business models, marketing, typical challenges and client/ partner search.

  • Snapshot of education ecosystem in Southeast Asia
  • The challenge of choosing target segment, business model and pricing
  • Awareness and Training for digital tools
  • Where to meet clients and partners

09.25 - Bett Asia - A BESA perspective - Dave Smith – Head of Partnerships and Events, BESA - British Educational Suppliers association

  • Insights from Bett Asia 2023 – more than just an exhibition
  • Onsite support from BESA at Bett Asia 2024

09.35 - Bett Asia 2024 – UK pavilion perspective - Mike Qureshi – Senior Programme & Delivery Manager, Asia Pacific & The Americas, Co-lead Nigeria, Global Education Events, Education Team, service and Skills Directorate, Department for Business & Trade

  • Partnering with Hyve, Attracting Target regional audience, Pavilion Activity and Outcomes from Bett Asia 2023.

09.45 - Live Q&A with the speakers.  Summary and final thoughts.


Dave Smith, Head of Partnerships and Events, BESA - British Educational Suppliers Association

Dave Smith has oversight for the content of BESA’s partnerships and events, as well as leading on BESA’s EdTech Exchange and Bett Futures programmes. Formerly a teacher and local authority senior inspector in London, Dave has spent over twenty years specialising in computing, education technology and online safety support for schools in the United Kingdom and overseas. He is a former Bett and ERA Awards Judge and also served as a member of the Bett Advisory Group. He recently worked with Naace (the Education Technology Association) on the EdTech Leadership Briefing Paper for school leaders. He is currently a member and governor of two primary/secondary Multi Academy Trusts in England, has been a governor of four primary and secondary schools and was previously a teacher/senior leader in 3 London schools and a UK university.


Ian Hunter, Founder & CEO, Lime Education Consulting Ltd

Ian has worked in the EdTech market for over 25 years and has worked for some of the largest education companies in the world including Tes Global, Discovery Education and RM Education. As Global Director, Sales Director or Commercial Director he has been responsible for driving growth across a range of EdTech products and services to schools, colleges, Universities and Ministries of Education globally.

Ian has extensive experience of working in global education markets with a network stretching across Asia and the Middle East, as well as the UK and Europe. Ian has worked with all major school membership organisations and is a regular speaker at EdTech events around the world on subjects ranging from teacher training, the impact of UK Education on International Schools worldwide and commercial strategies in China.

Above all Ian has a passion for Education and EdTech. His experience and knowledge of delivering sales and marketing growth strategies underpins the work of Lime Education.  Ian can call upon his multiple successes in defining, executing, and embedding strategic change. His network of educators, leaders and influencers across the globe gives him a unique insight and opportunity to support the growth of other businesses.


Michael Klemm, Managing Director, Singapore Education Network

Michael Klemm is an education professional with extensive experience in international education, employability, education technology and entrepreneurship.
In 2020, he founded and currently heads the Singapore Education Network (SEN) as a regional alliance of 1,500+ educational professionals in Singapore, Asia and beyond. SEN is a One-Stop-Service provider for the Education Sector and also manages e-commerce platform “EdTech Marketplace Asia” offering 300+ technology-enabled products for the education sector in Asia.

Michael is also a Venture Partner - Higher Education & EdTech for Education Consultancy “EDT & Partners”.
He mentors EdTech Startups in accelerators Eduspaze, 500Global and Singapore University of Social Sciences - Venture Builder Programme.
Michael is among the Top 100 influencers in EdTech 2023/24 by EdTech Digest.

Having worked for Training Institute NTUC LearningHub, the National University of Singapore, Minerva University and International Labour Organization in several countries across Asia (Singapore, India, Thailand, Sri Lanka, Indonesia), he has gained substantial expertise in the education and development sector.

Mike Qureshi, Senior Programme & Delivery Manager, Asia Pacific & The Americas, Co-lead Nigeria, Global Education Events, Education Team, service and Skills Directorate, Department for Business & Trade

Mike started with DBT’s Education Sector Team in London in October 2016, and works with colleagues across UK Government, including Professor Sir Steve Smith, the UK Government’s International Education Champion, BESA, the British Council, overseas ministries and interlocutors, to scope and promote cross-education opportunities for UK providers, and provide platforms for them to engage with potential overseas buyers and partners.   

Mike’s core Geographic remit is Asia Pacific and the Americas, and, within that, he oversees the UK DBT pavilion at BETT Asia and BETT UK, and is excited to be working once again with BESA and Hyve on the upcoming autumn event in Kuala Lumpur.   

Prior to this, Mike worked on inward investment from the US, and the Energy Sector Team. 



Please email eventsteam@besa.org.uk for any questions.

About BESA.