Exporting Insights: Overview of the Hong Kong & Chinese Market

18 July 2024

Join us for this exclusive webinar to learn more about the Hong Kong & Chinese export market and Hong Kong Learning & Teaching Expo 2024!


9:30am - 10:30am


This event will
be hosted
View Map


Free for BESA members

Join us for this exclusive webinar to learn more about the Hong Kong & Chinese export market and Hong Kong Learning & Teaching Expo 2024!


This informative event will focus on the UK education and EdTech sector's expansion into overseas markets, with a special emphasis on China and Hong Kong.


Attendees will gain a deeper understanding of the EdTech market in China through an update on its landscape, including trends, opportunities, and challenges. This session will provide invaluable knowledge for anyone interested in expanding their educational offerings to the region. Additionally, don't miss the chance to learn more about Hong Kong Learning & Teaching Expo 2024.Session Agenda:


Guest Speakers:

Sophia Ip, Associate Director, Education and Healthcare, UK Department for Business and Trade Hong Kong & Macao

Sophia has worked in the UK trade and investment team at the British Consulate General in Hong Kong, for over six years leading on the education, healthcare & life sciences sectors. She plays a key role in supporting UK businesses looking to expand to Hong Kong, Macao and the Greater Bay Area. She helps develop strategies to manage relationships with clients and other stakeholders, being responsible for overseeing and co-ordinating implementation, which can include the delivery of trade missions, events and programmes.
Prior to this Sophia has a wealth of experience working in different education organisations including the British Council, the International Affairs Office of the Hong Kong Polytechnic University and education consultant, with the majority of time focused on education marketing and student recruitment.


Mr Stuart BAILEY / 李劍彬, Founder & CEO, Bailey Communications HK Limited / Chairman, The Hong Kong Exhibition & Convention Industry Association

Mr Bailey is the Founder and CEO of Bailey Communications which are the organiser of Asia’s largest education exhibition. Working closely with the Hong Kong Education Bureau the Learning & Teaching Expo provides over fifteen thousand of Hong Kong’s schools and teachers with over 270 hours of free certified professional development every year in an event which also provides subsidised booths to NGO’s and Charities.

With over 26 years of experience in exhibition creation and event organising, Stuart and his team have been working together in Hong Kong since 2002. Stuart is the Chairman of the Hong Kong Exhibition and Convention Industry Association (HKECIA) and has strong links with government and industry stakeholders alike. Stuart is a member Hong Kong SAR Government’s Tourism Recovery Task Force, The Vocational Training Council Training Board and the Hong Kong Association of Cricket Officials.


Ming Kwok. CEO & Founder, Trumptech:

Ming is the founder and managing director of Trumptech Group, Hong Kong's longest-standing educational technology company. Under his leadership, Trumptech has achieved coverage across 65% of schools in the city, successfully introducing global brands like LEGO Education, TWIG, World Class Arena etc. to the local market. Most notably, Ming established the first international campus of a top-tier British independent school in China, expanding access to world-class educational opportunities.




To register your interest, or to ask any questions, please email eventsteam@besa.org.uk. 

We look forward to having you join us for an enlightening and enriching experience!

About BESA.