This introductory workshop will help guide you and ensure you avoid the common pitfalls so that you can sell successfully in the US. 

BESA research shows that the US market is the third most requested export territory of interest to members. With a large population and a shared language, it seems like a natural next step for UK suppliers looking to expand overseas. But the US market is very different from the UK, with 50+ different states and school boards to navigate, and no standard approach it can feel overwhelming and it is easy to make a costly misstep.

This webinar pulls together three experts who each provide a different perspective on the challenge. Attendees will learn

• Where to go for help and advice
• Which tradeshows to consider, and what financial support is available
• How BESA can help support your activities in the next 12 months
• ISTE Live preview that is releasing next month

Programme:

Welcome - Julia Garvey, Deputy Director General, BESA.

Presentation from the Department for Business and Trade - Eleanor Boyer, Sector Director, Technology, Department for Business and Trade and Vipul Bhargava, International schools Advisor to the UK's Department of International Trade.

• An introduction on how Department for Business and Trade work.
• How they support companies coming to the US and Canada.
• Why EdTech is a renewed focus for us in DBT and UK government in general. 

Presentation from the International Society for Technology in Education - Laurie Forcier, International Partnerships, ISTE and Tal Havivi, Senior Director of Industry, ISTE.

• The US market
• Trends within schools
• The work from ISTE
• ISTELive 2023 preview
• ISTE's Education Solutions Network and the Seal of Alignment

What support is available for BESA members - Julia Garvey, Deputy Director General, BESA

• An overview of the sources of information and practical support for BESA members.

Q&A - Your chance to quiz our experts on the challenges and issues that matter to you.

About BESA.