Preparing for the General Election

20 June 2023

Who decides what goes in an election manifesto? How do they decide? Does it even matter?


11am - 12pm


This event will
be hosted
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Free for BESA members

Who decides what goes in an election manifesto? How do they decide? Does it even matter?


With a General Election less than eighteen months away, the three main political parties are on the hunt for eye-catching pledges. During this session, Public First will outline the priorities for each of the main political parties and offer insight into how they will be formulating their electoral campaigns. This will include an overview of the macro policy context, as well as a deep dive into specific education commitments and opportunities for BESA members to engage.

Guest Speakers - Amy Price, Associate Director, Public First

Amy is an Associate Director at Public First, working across technology, innovation and education. In recent years, Amy has informed government thinking on matters ranging from intellectual property and education recovery, through to freedom of speech and research integrity. She has also managed award-winning campaigns to Axe The Reading Tax and Save Our Books. Amy was formerly Head of Policy & Public Affairs at The Publishers Association, and began her career as a Parliamentary Researcher in the House of Commons.



Guest Speakers -Yasmeen Sebbana, Associate Director, Public First

Yasmeen has worked as a close advisor to Keir Starmer for five years, most recently as his head of private office and forward planning. As well as managing his relationships with a wide range of stakeholders including the shadow cabinet and senior business leaders, she also directed Labour’s strategic grid to plot campaigns, media interventions and policy announcements at both a national and local level. She has recently joined Public First as an Associate Director in the Social Policy team and she joined Public First from MHP where she led their Labour engagement work.




Please email eventsteam@besa.org.uk with any questions that you may have. 

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