Saudi Arabia and MENA – an overview of opportunities 2024

26 September 2023

Don't miss this unique opportunity to gain valuable market insights, explore potential opportunities, and learn from industry experts.


11am - 12pm


This event will
be hosted
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Free for BESA members

Don't miss this unique opportunity to gain valuable market insights, explore potential opportunities, and learn from industry experts.



This event will outline the opportunities that are currently available in Saudi Arabia  

Saudi Arabia is one of the biggest markets of potential growth for 2024. With the Neom project, expansion of international schools and large-scale government investment, there is huge potential for UK educational suppliers. But there are also challenges and barriers to overcome, as well as cultural and ethical issues to consider.  

Terrapinn have just announced the launch of EduTech MENA, a new tradeshow in Saudi Arabia in April 2024. The Department for Business and Trade and BESA are working together to host a trade mission that will dovetail the tradeshow and provide additional opportunities to meet with Minsters and government officials in order to further explore the market and make the most of your trip to Saudi Arabia. 

This webinar will give you insight into the market opportunities that exist within Saudi Arabia and the wider MENA region; to hear from DBT about the support they can offer; to find out more about the EduTech Mena event and finally to learn about the trade mission and BESA’s support. 


Introduction: Julia Garvey, Deputy Director General, BESA 

  • Background to the region and discover why BESA are partnering with DBT and EduTECH MENA 

DBT Presentation & Support: Sam Dickson, Education Lead, Department for Business and Trade.

  • DBT education overview – UK and in MEaP team introduction
  • Why do business with the Middle East?
  • Why Saudi Arabia? Ease of doing business
  • Why EduTech MENA
  • DBT services and support available (inc. attendees)

EduTECH MENA Tradeshow: Mark Goodchild, Event Leadership and Development Professional, Terrapinn and Alessandro Bilotta, Content Director, Terrapinn. 

  • Learn from the tradeshow organiser, from the background, visitor profiles, and key facts about the show. Learn about additional opportunities, such as marketing or speaking engagements. 
  • Receive an outline of deadlines and the information required from exhibitors to ensure a smooth and successful participation in tradeshows. 

BESA Trade mission and tradeshow support: Julia Garvey, Deputy Director General 

  • Learn how a trade mission works and the benefits of joining 
  • Hear how we support members attending tradeshows including the UK pavilion and our on-site presence.  
  • Meet the key contacts within the UK for logistics support. 


  • Engage in an interactive Q&A session to address specific queries and concerns. 


Hear from our last trade mission:


To register your interest, or to ask any questions, please email eventsteam@besa.org.uk. 

We look forward to having you join us for an enlightening and enriching experience!

About BESA.