Selling to International Schools

21 July 2021

Join if you want to be up-to-date on international school news and are looking for valuable marketing advice to engage with this sector. This is a must if you’re new to the market but also valuable for all.


10am - 12:30pm


This event will
be hosted as a
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Join if you want to be up-to-date on international school news and are looking for valuable marketing advice to engage with this sector. This is a must if you’re new to the market but also valuable for all.


Join ISC Research and BESA at this webinar - free for BESA members and ISC Online users.

BESA logo


Who is ISC Research?

ISC Research tracks the world’s international schools market and is the recognised source of data as well as intelligence on market developments, trends and shifts. ISC Research has a team of field research consultants based in key locations of the world for international schools. The team interviews and surveys approximately 2,000 international school Heads and Senior Leaders globally each year to gather extensive market intelligence. This enables ISC Research to determine how the market is developing in key countries and regions and to identify factors influencing market change.

In this online session, you will hear from field research regional experts from ISC Research and they will respond to a range of the most popular questions asked about the international schools market.

If you have a question or topic that you would like to be considered by the panellists for possible discussion throughout this webinar, you can submit this when you register.



  • 10:00-11:00am ISC Research Expert Panel: The international schools market in 2020-2021
  • 11:00-11:20am Break
  • 11:20-12:30pm BESA Expert Panel: Marketing to International Schools Expert Session







Sam Fraser

Sam Fraser is Research Director at ISC Research. He currently lives in Kazakhstan and manages a team of skilled field-based researchers who gather the crucial data and intelligence directly from international school leaders and government bodies that inform the reports and services available from ISC Research. He is an expert on the international schools market in East and South East Asia, and closely supports the Europe region. He has also been based in Bahrain where he worked with the international schools in the Middle East. 






Nalini Cook



Nalini works at ISC with international schools, school groups, associations, investors and regulators across Europe, the Middle East and North Africa. She collects both quantitative and qualitative data and compiles up to the minute market intelligence on the international school market. Nalini is an experienced public speaker and spends a significant amount of her time researching and writing content for publication and presentation within the sector. Nalini has an MA in Research and Consultancy from Lancaster University and has worked with international and independent schools for over a decade, building experience and an extensive network within both sectors.  




Pia Maske



Pia Maske is the East Asia Field Researcher at ISC Research. After graduating with a master’s degree in Global Politics from Ateneo De Manila University in the Philippines, Pia moved to the UK and completed her Law degree at the University of Edinburgh. Pia is a lawyer by training and is qualified to practise Law in England and Wales. Before joining ISC Research, she worked at the London offices of international law firm Baker McKenzie and of De Beers Group, advising on Corporate Law and Intellectual Property Law matters. 




Janelle Torres


As part of the ISC Field Research Team, Janelle’s tasks include the global collection of data and market intelligence, report writing, and analysis and interpretation of research data. Janelle is based in Manila, Philippines and spends her time visiting and communicating with school leaders of international schools to get to know their campuses and keep abreast with trends in international education. 

Janelle graduated with a bachelor’s degree in Development Communication from the Ateneo de Naga University and, later, a master’s degree in Early Childhood Education from Philippine Normal University. Prior to joining ISC Research, Janelle worked at Korean International School Philippines and then became the executive principal of a childcare centre, primarily catering to children of Chinese expatriates based in Manila. 





Julia Garvey 


Julia Garvey is Deputy Director General at BESA and has worked in education publishing and EdTech for over 20 years, both in-house and as an external marketing consultant. She has worked for a number of BESA members over the years such as Rising Stars and GL Assessment, and alongside EdTech Exchange founder George Burgess as Marketing Lead at Gojimo. As poacher turned gamekeeper, Julia understands the needs of our suppliers and is passionate about ensuring that every company takes full advantage of the benefits of their membership.





Steve Whitley


Steve is founder of EdTech Consulting and has spent 30 + years working in EdTech. Initially spending 9 years working within a local education authority, before moving onto commercial organisations selling products into the education sector. For over 28 years, Steve has worked in and managed sales, marketing and development teams within the EdTech sector.





Thomas Edwards


Tom is International Marketing Manager at Findel. Within his role he oversees and manages of the International marketing budget, marketing activity plans for each territory and day-to-day marketing activity. He is also responsible for the development of the International trade catalogue, distributor and consolidator marketing relationships and driving awareness of the International business unit across the business.


This event is for BESA members and ISC Online users only.


If you are interested in BESA membership, please contact: Hayley Baptist - Membership Coordinator at BESA. Or if you are interested to find out more about the ISC Online international schools data platform contact ISC Research at sarah.nandlal@iscresearch.com.