The schools sector is packed with charities, membership organisations, subject associations and foundations.
The schools sector is packed with charities, membership organisations, subject associations and foundations.
Often referred to as stakeholders, they have significant channels to market, are trusted by their target audience, and can help in reaching audiences that may not be easy to engage.
Whether it’s a teaching union, a royal society or a subject association, working with these organisations can be a valuable way to promote your brand and increase awareness. So how can you work with these organisations and reap the benefits?
Anna Pedroza is an expert in stakeholder communications and partnerships. In this session she explains why she thinks stakeholders should be part of your marketing strategy, how you can develop links with stakeholders, and what not to do.
Speaker:
Anna Pedroza is an experienced communications professional who has worked in the education sector for the past 18 years. She set up Pedroza Comms in 2011, a consultancy which helps organisations to get noticed in the education sector. Combining deep market experience with expertise in PR and communications she has worked with some of most well respected education brands including Tes Global, the BBC, Sparx, Nesta, Tapestry, BAFTA and NetSupport. Anna is a member of the Chartered Institute of Public Relations and deputy chair of the Teacher Development Trust. She’s also a Fellow of the RSA and co-founder of CommsED, a network for education comms and marketing people.
Contact Anna:
https://pedrozacommunications.co.uk/
@annapedroza
