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Event

The Brands that Rule the Classroom: Brand Tracking 2023/24

26 March 2024

Join us for an insightful webinar with Teacher Tapp as we delve into teacher insights on brand tracking.

When

11am - 12pm

Where

This event will
be hosted
online
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Price

Free for BESA members, £50 for non-BESA members

Join us for an insightful webinar with Teacher Tapp as we delve into teacher insights on brand tracking.

 

 

Across the year, Teacher Tapp collects the viewpoints of tens of thousands of teachers in England. As part of this, teachers are asked  each month about the education brands they have heard of, used and recommended. In this webinar Teacher Tapp COO, Karen Wespieser, will interrogate the data from the 2022-3 academic year to report on product trends and reveal:

  • The most recognised education brands in 2023
  • Why some products found it hard to get traction with teachers
  • The products that are consistently used in schools.

It's a common adage that teachers don’t buy from brands, they buy from other teachers, so understanding what products and services teachers are recommending ought to be a key part of any education business strategy.

 

Guest Speaker:

Karen Wespieser MBE, COO, Teacher Tapp

Karen is COO at Teacher Tapp. She is an education researcher and has worked for NFER, The Education Development Trust, and the BBC amongst others. She is fascinated by education and in her spare time is a Trustee of Greenshaw Multi Academy Trust & sits on her local school appeals panel. In 2020 Karen was awarded an MBE for services to children with special educational needs.

 

 

 

To register your interest, or to ask any questions, please email eventsteam@besa.org.uk. 

We look forward to having you join us for an enlightening and enriching experience!

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