Event

Webinar: Why bother with PR?

24 February 2021

For all the PR naysayers out there you are absolutely right.  PR done badly is a complete waste of time, energy and money.

When

11am - 12:30pm

Where

This event will
be hosted as a
webinar
View Map

Price

Free for BESA members

For all the PR naysayers out there you are absolutely right.  PR done badly is a complete waste of time, energy and money.

 

But PR done well?  Well, good PR can put your name in front of thousands of potential customers, demonstrate that you understand (and can help solve) the issues that your prospective customers are facing, and drive business leads to your door.  Good PR will help to lift your businesses’ awareness way, way above all of your competitors.

 

This seminar will look at the tools, tips and insights you need to start and run your own PR and comms campaigns to help drive awareness, business leads and sales.  It will give you practical advice and ideas that you can put into action the very next day. The session will cover:

  • What makes a story, and how to find your stories worth telling
  • How to write and pitch those stories (and where to pitch them)
  • Creating relevant images others will want to use and share
  • Leveraging your PR through social channels
  • Linking your PR activity back to lead generation

 

This seminar will last 90 minutes including a Q&A session. Send in your question in advance to Yasmin and Mark will answer your query on the day.

Mark Cooper is a partner at Gerard Kelly and Partners (GKP), an award-winning PR, digital marketing and reputation management services for the education sector. GKP works with education suppliers including ClassDojo, GL Assessment and the National Tutoring Programme. Before joining GKP, Mark ran his own consumer brand PR and communications agency working with the likes of Volkswagen Group, Diageo, Iceland Foods, Nuffield Health, Penguin Random House, illycaffe and TES Global.

 

Reserve your spot below: