The Project Report
Team name: The Reinventors
School: St Andrew’s and St Mark’s CofE Junior School
Innovation Challenge Question
How can the back to school shopping experience be made better?
Does your idea have a name? No – our idea is too fantastic to condense!
How will your idea work? Each room is designed to appeal to children, making them want to go back-to-school shopping! Complete with a beach-themed chill-out room, this shop works on the philosophy that an entertained and happy customer is a customer that is willing to part with their money!
What did you learn from doing the Innovation Challenge? We learnt to co-operate and work harmoniously (albeit a little loudly!) together. It was fun and interesting to overcome challenges and act on everybody’s ideas to create an innovative idea.
How did you start to generate ideas? We brainstormed ideas and came to the conclusion, based on personal experience, that back-to-school shopping needs to be more fun!
How did you research your chosen area of interest? On Pinterest, and other protected internet sites, we researched shop window displays – with some fantastic results!
What thoughts and themed did you discuss? We were considering a castle theme but eventually, after much debating, we settled on a summer theme because back-to-school shopping will take place at the end of the summer.
How did you decide on just one idea? We held an organised and democratic vote and the summer theme came top – just! It was very close.
What are some of the pros and cons of this idea?
- Will increase popularity of John Lewis.
- We have devised a reasonably priced trading system to stop people coming to John Lewis just for the play area – if you spend £2, you get an hour.
- John Lewis will be at the forefront of modern shopping.
- Expense – but we expect to make a profit.
- Children will be almost unsupervised – we could have childminders/robots/CCTV.
- John Lewis will need to hire more staff – but this will tackle the unemployment crisis.
How far in the future are you imagining? Roughly 5 – 10 years
How have you decided to present your idea and why? An easy-to-read report in an eye-catching newsletter format, paired with professional-looking photographs, makes for a convincing entry.
How do you think you have worked as team? By accepting and incorporating each other’s ideas and compromising – we are all very pleased with the finished result!