Latest:
Whether you’re a supplier or an educator, find out what it means to be Backed by BESA Read more
International Schools Report Launch
When
Tuesday, 14 April 11:00am - 12:00pmWhere
OnlinePrice
Member Only Event | Free for MembersFind out about BESA launching a new research focused on the international schools market!
This report launch webinar explores the key findings from BESA’s new International Schools Market Report, providing members with timely insight into how international schools make purchasing decisions and how supplier expectations are changing. With global uncertainty continuing to affect trade, the session focuses on what the data tells us about risk, opportunity, and evolving demand across regions, helping members interpret the findings and understand what they mean in practice for international growth.
What you’ll leave with:
We want members to leave with greater clarity, stronger market understanding, and confidence in how to use the findings to inform their international activity.
Market intelligence: A clear understanding of how international schools purchase, assess suppliers, and make budget decisions across regions.
Procurement insight: Visibility of who holds influence, approval, and budget within international schools and how this varies by curriculum and geography.
Changing expectations: Insight into how supplier expectations are evolving, including digital provision, service levels, and engagement methods.
Risk and opportunity context: An understanding of how factors such as Brexit, tariffs, currency volatility, and supply chain risk are influencing supplier choice.
Who is the webinar for:
This session is designed for BESA members with an interest in the international schools sector who want evidence‑led insight to inform decision‑making and future planning.
- BESA members supplying, or looking to supply, international schools
- Commercial, sales, and business development teams focused on overseas markets
- Members wanting a clearer understanding of international procurement behaviour
- Senior leaders responsible for international growth or risk management
If you want more clarity before taking your next step into the international schools market, this webinar is for you.
More about the report:
The report, to be published on 9 April 2026, examines the purchasing behaviours of international schools worldwide. Drawing on data from schools across all major regions, it provides insight into how procurement decisions are made and how supplier expectations are evolving.
The report covers:
- Who holds budget, influence and approval across regions and curricula
- How international schools discover and assess suppliers
- The impact of Brexit, tariffs, currency volatility and supply‑chain risk on supplier choice
- Shifts towards digital provision, SaaS, remote demonstrations and service‑level expectations
- How perceptions of British suppliers vary by product category and region
The findings combine evidence from large‑scale surveys, in‑depth interviews with senior leaders, and focus groups across the international schools sector. Together, these insights are intended to support suppliers seeking to grow or protect their international presence.
Speakers
Jason Gould, Managing Director, The Education Company
Jason co-founded The Education Company, an organisation that has been supporting education suppliers for over 30 years. The Education Company also provides data management, marketing, CRM and website solutions for many of the UK’s leading education suppliers. Jason and his team have worked with BESA to design the Selling to Schools event. They have been supporting BESA members for over 30 years and have worked with BESA on many high-profile insight projects and training events.
Julia Garvey, Deputy Director General, BESA
Julia leads on commercial and operational issues and supports Caroline to promote the work of BESA and our members within the UK and internationally.
Prior to joining BESA in 2019, Julia worked in education publishing and EdTech, both in-house and as an external marketing consultant. Having used BESA’s services as a member, Julia understands the needs of our suppliers and is passionate about ensuring that every company takes full advantage of the benefits of their membership.
In her spare time she runs (a lot!) and is Vice Chair of the Trade Association Forum.
Tatiana Popa, Deputy Academic Director and Head of Secondary, Heritage International School
Tatiana is an award-winning teacher, Deputy Academic Director and Head of Secondary at Heritage International School, where she also coordinates student councils, and serves as a national teacher trainer and eTwinning ambassador for Moldova.
She has worked in education for two decades in a variety of roles from classroom teacher to teacher trainer and as a member of the Senior Leadership Team at the Heritage International School.
Rachel Evans, Principal, Novaschool Sunland International
Rachel Evans is an experienced educational leader and Principal of Novaschool Sunland International in Málaga, Spain. With over two decades in education, she has played a pivotal role in shaping high-quality British international education, having progressed from classroom teacher to Secondary Headteacher and, since 2016, Principal.
In addition to her leadership role, Rachel is a NABSS (National Association of British Schools in Spain) Lead Inspector, contributing to the quality assurance of British schools across Spain. She is also an experienced examiner and marker for Cambridge International and Edexcel, and has contributed as a collaborating editor on international textbooks.
Her leadership is defined by a strong commitment to academic excellence, staff development, and whole-school improvement. She has successfully driven strategic initiatives that enhance teaching and learning, strengthen community engagement, and position her school among the top international schools in Spain.
To ask any questions, please email eventsteam@besa.org.uk.
Will it be recorded?
Yes, the webinar will be recorded. If you register, you’ll receive a link to the recording once it is processed, so you can watch it at your convenience.
Will the slides be shared afterwards?
Yes, the slides will be shared after the webinar. Registered attendees will receive a copy via email following the session.
What software is the webinar hosted on?
The webinar will be hosted on Zoom. Once you register, you’ll receive a confirmation email with the Zoom link and joining instructions.
Can I ask questions during the webinar?
Yes! Attendees can ask questions via the chat or Q&A function. If you prefer, you can also submit questions anonymously through the Q&A feature.
