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Making PR work for your business
When
Wednesday, 22 April 11:00am - 12:00pmWhere
OnlinePrice
Free for BESA Members, £50 for Non-MembersThis session is packed with insights, practical advice, and tips about getting coverage, and why you might need it to be able to sell to schools.
We’ll look at what journalists really want, how to approach them so you get noticed, and how to get the most from hard‑won coverage. We’ll also cover how to secure different types of coverage, from national print to podcasts to local radio. The session will also consider why coverage still matters in an AI‑enabled world.
Led by Anna Pedroza, who has more than 20 years’ experience in education PR and comms, this session will draw on real examples, current practice, and lessons learned through two decades of working with education organisations.
Anna Pedroza, Founder and Director, Pedroza Communications
Anna is an experienced communications professional who has worked in the education sector for 20 years. She runs Pedroza Communications, a specialist consultancy which helps schools, charities, membership organisations, public bodies, and businesses to communicate their message effectively and with impact.
Anna has held various senior communications roles including Director of Marketing and Communications at the award-winning service Teachers TV and Director of the Skills for Life Development Centre at the Education Development Trust. She’s a Chartered member of the CIPR, a member of the advisory group for the Schools and Academies Show and helps to run the Education Comms Network.
To ask any questions, please email eventsteam@besa.org.uk.
We look forward to having you join us for an enlightening and enriching experience!
