Member preview of BESA’s brand new educator campaign

Your exclusive first look at how we’ll be strengthening trust and recognition among educators across the UK, with a little help from our members.

This is an exclusive webinar for members, being held in advance of our public campaign launch.

The session will introduce our new, long-term educator-facing marketing campaign, which is designed to help schools to better understand the value of choosing BESA suppliers – and the standards, expertise and integrity that underpin your operations.

While BESA will lead the overarching narrative, member stories and experiences, and your direct-to-educator channels will play a crucial role in bringing the message to life at classroom level. During the briefing, we will:

• Reveal the campaign creative and core narrative
• Explain what the campaign is trying to achieve with educators
• Outline how members can get involved in a way that works for your organisation
• Walk through the practical assets, guidance and support available to members

This is an opportunity to understand how the campaign can support your own communications, while collectively strengthening how educators experience and recognise BESA membership.

To ask any questions, please email eventsteam@besa.org.uk. 

We look forward to having you join us for an enlightening and enriching experience!

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