Increasing your school engagement and growing your online visibility

14 November 2023

Join us for an inspiring webinar to explore innovative strategies for effectively communicating your solutions and services to schools.


11am - 12pm


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be hosted
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Free for BESA members

Join us for an inspiring webinar to explore innovative strategies for effectively communicating your solutions and services to schools.


During this engaging session, chair Al Kingsley along with Jodie Lopez and Mark Anderson will share their expertise and practical tips to help you effectively communicate with schools and create a lasting impact. From crafting compelling messages to leveraging digital platforms, you'll gain valuable insights and actionable strategies to enhance your marketing efforts in the education sector.

Key Takeaways:
  1. Shaping the Right Message: Learn how to develop a compelling and impactful message that resonates with schools and effectively communicates the value of your solutions or services.
  2. Building Customer Engagement: Discover techniques to foster meaningful engagement with schools, building relationships and trust that lead to long-term partnerships.
  3. Leveraging Digital Platforms: Explore a range of digital platforms and strategies to effectively share your message, expand your reach, and connect with your target audience.
  4. Innovative Communication Approaches: Gain inspiration from Jodie Lopez and Mark Anderson's experiences as they discuss innovative and creative ways to communicate with schools, leaving a lasting impression.

Don't miss this valuable opportunity to learn from industry experts and enhance your communication strategies in the education sector.

Register now to secure your spot at the Brainstorming with Edtech Ninja Jodie Lopez and ICT Evangelist Mark Anderson webinar. Upon registration, you will receive a confirmation email with further details on how to join the session.


Guest Speakers:
Al Kingsley, CEO NetSupport / Chair of a Multi-Academy Trust and of an Alternative Provision Academy

As well as his CEO and Chair roles, Al is chair of his region’s Governors' Leadership Group and chairs the regions SEND Board. With 20+ years of governance experience, Al also sits on the Regional Schools Directors Advisory Board for the East of England. He is a FED Co-chair, Chair of the BESA EdTech Group and chairs his regional Employment and Skills Board. He’s a well-known face in EdTech around the world; author of "My Secret #EdTech Diary" and his new book “My School and Multi-Academy Trust #Growth Guide”, as well as co-author of "A Guide to Creating a Digital Strategy in Education". Al writes and speaks internationally on the effective use of Educational Technology and is a Forbes Technology Council Member. He continues to support schools and EdTech vendors with consulting and mentoring. He also writes for the wider education community and speaks at events.

Jodie Lopez, Education Technology Business Consultant, The Edtech Ninja

Jodie Lopez a.k.a The EdTech Ninja, is an award-winning primary school teacher. She has received recognition for her use of technology in the classroom. In 2012 she joined Pearson where she launched their Champion Schools Programme across multiple education brands. 

Jodie now combines her teaching background with her extensive sales and customer service experience to support EdTech companies and enable them to grow. This includes work with Sumdog, 2Simple, Learning Ladders and Third Space Learning. Her passion is in helping companies to create products and services which work for teachers, students and parents. 

Mark Anderson, Head of Education, NetSupport Limited and Director, ICT Evangelist.

Mark is a former secondary school teacher, middle and senior leader, an award-winning author and blogger, keynote speaker and strategic EdTech consultant working with schools and EdTech companies the world over. Renowned as a leading voice on pedagogically effective practices with EdTech, his best-selling book topped the book charts. Furthermore, his blog has won numerous awards, including the UK Education blog of the year award and is a GESS Award winner. Alongside this, Mark is also a FCCT and works part- time as the Head of Education at NetSupport. His latest book “The EdTech Playbook” will be released this year via John Catt Educational. With former clients including the likes of Microsoft, Google, Apple, Frog, now>press>play, Texthelp, and ClickView, his work and experience place him in a strong position to talk with authority on ways to engage with your schools and build visibility.




To register your interest, or to ask any questions, please email eventsteam@besa.org.uk. 

We look forward to having you join us for an enlightening and enriching experience!

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