Senior Marketing Executive, BESA

Join the UK’s trade association for organisations that sell products and services to schools across the UK and around the world.

BESA (British Educational Suppliers Association) champions a £2bn+ sector and represents 400+ members. With a 90‑year heritage – and founders of BETT, the Education Show, and the Education World Forum – we’re scaling our impact across research, events, services and policy. We are now hiring a Senior Marketing Executive to own our strategy and delivery, elevate our brand, and utilise data for real‑world growth.

Why this role?

• Shape an integrated marketing strategy and plan that advances BESA’s organisational goals and amplifies member value.
• Deliver multi‑channel campaigns (social, web, email, print, video) that drive event bookings, member engagement, research impact and policy reach.
• Lead a major campaign and work with agency partners to raise member visibility and promote BESA’s value to school leaders – showcasing trusted suppliers and building recognition of the BESA mark.

What you’ll lead

• Strategy & planning – Build a marketing strategy and iterate a rolling 12‑month schedule aligned to BESA priorities; manage budget and report ROI.
• Campaigns & content – Plan and execute cross‑channel campaigns for events, training, member services and policy initiatives; upholding brand standards.
• Digital & data – Own and optimise our website (SEO), expand social (organic & paid), and turn analytics into action.
• Stakeholder engagement – Partner with Membership, Events, schools, policymakers and media; present at open days and member events.
• Compliance & best practice – Act as GDPR Data Processor and ensure regulatory compliance across marketing activities.

What you’ll bring

• 4+ years in marketing (association/membership/education/NFP ideal)
• Proven success delivering integrated strategies and measurable campaigns
• Proficiency in social ads/organic, CMS (WordPress), CRM, EMS (e.g., Mailchimp), SEO, GA/analytics platforms, Microsoft 365, Canva
• Confidence with using AI for content, automation and insight generation
• Excellent written and verbal communication; persuasive presenter
• Data‑driven mindset; organised, agile, collaborative, and growth‑oriented
• Bonus: CIM/marketing qualification (or equivalent), agency/supplier management, GDPR best practice
• Previous experience in education or with trade associations preferred.

Benefits

• Competitive salary + performance‑related bonus
• 25 days holiday + bank holidays
• Training budget & support for lifelong learning
• Mentoring opportunities with leaders in the sector
• Wellness & social activities
• Flexible working arrangements
• Dynamic office in Shoreditch

How to apply

Email your CV and covering letter explaining why BESA and why this role to Peter Doyle, peter@besa.org.uk. Applications reviewed on a rolling basis – early applications are encouraged.