Businesses want e-learning for languages: new study reveals 94% of leaders see an advantage in using e-learning to improve language skills in their organisations

London, UK – January 21, 2015, there are compelling reasons for businesses to turn to e-learning to improve their employees’ language skills, according to a recent Rosetta Stone survey. The survey, conducted by Vanson Bourne for Rosetta Stone, polled business decision makers in the UK and Germany and revealed that 94% report at least one advantage of using e-learning for language training. The advantages considered were lower cost, faster delivery, a reduction in travel time and costs, and more effective learning. Two thirds of executives (66%) also agreed the future of language training lies in e-learning and 40% say they believe it is a more effective way of learning.

82% are using hybrid training models within their organisation. The fact that 63% say employees need to improve their language skills lets us believe the current models do not work effectively.

Donavan Whyte, VP Enterprise & Education EMEA at Rosetta Stone, commented: “Business leaders agree that they need to improve the level of language skills amongst their employees.  Language learners need a consistent method of training that takes them from beginner right through advanced and which is flexible enough to deliver course content to match individual need. The new Rosetta Stone Language Learning Suite has been specifically designed to help meet this gap in the market. Europe’s five largest companies are using Rosetta Stone solutions to deliver effective language training to their employees.”

Other key findings of the survey were:

  • 86% of executives say they would consider an e-learning platform for language learning in the future
  • Respondents who currently offer language training through e-learning say the key factors in their decision to choose the method were: the speed at which training can be delivered (67%), availability of courses (47%) and the cost of training (46%)
  • Respondents in more globally dispersed organisations are more likely to value a standard, consistent tool for e-learning, compared to organisations with fewer offices. Respondents in dispersed organisations say they use e-learning because it provides the ability to deliver training faster (68% vs. 49%).

For a copy of the full report, please contact:

Terri Bloore
+44 (0)20 7655 0404

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Notes to Editor:

500 business decision makers involved in language training in private sector organisations were interviewed September-October 2014. Interviews were performed in two countries: 250 in the UK, and 250 in Germany. Respondents were required to work in organisations of at least 500 employees. Interviews were conducted online using a rigorous multi-level screening process to ensure that only suitable candidates were given the opportunity to participate.

The main study results are summarised in a graph (see. Figure at the end of the text). This is available for download here: http://org.rosettastone.co.uk/content/INFOGRAPHIC-eLearning

About Rosetta Stone

Rosetta Stone Inc. (NYSE: RST) is dedicated to changing the way the world learns. The company’s innovative technology-driven language, reading and brain-fitness solutions are used by thousands of schools, businesses, government organisations and millions of individuals around the world. Founded in 1992, Rosetta Stone pioneered the use of interactive software to accelerate language learning. Today the company offers courses in 30 languages, from the most commonly spoken (such as English, Spanish and Mandarin) to the less prominent (including Swahili, Swedish and Tagalog). Since 2013, Rosetta Stone has expanded beyond language and deeper into education-technology with its acquisitions of Livemocha, Lexia Learning, Vivity Labs, and Tell Me More. Rosetta Stone is based in Arlington, VA, and has offices around the world.

For more information, visit www.rosettastone.co.uk/business.

“Rosetta Stone” is a registered trademark or trademark of Rosetta Stone Ltd. in the United States and other countries.

About VansonBourne

Vanson Bourne is an independent specialist in market research for the technology sector. Our reputation for robust and credible research-based analysis is founded upon rigorous research principles and our ability to seek the opinions of senior decision makers across technical and business functions, in all business sectors and all major markets.


Media contact:

Terri Bloore
+44 (0)20 7655 0404