Teacher Tapp has released its latest insights report, The 7 Types of Teachers on Social Media, revealing how educators engage with digital platforms, news sources, and professional content online.

Drawing on over 30,000 data points, the report identifies distinct behavioural patterns among UK teachers, providing a nuanced understanding of how digital habits vary by age, career stage, and leadership responsibilities.

Key findings include:

• The most popular social media platforms used by teachers
• Differences in online behaviour across primary vs secondary staff
• Insights into how teachers consume media, both professionally and personally
• Implications for how schools, suppliers, and policymakers can better communicate with educators

The report uses robust statistical techniques, including factor analysis, to categorise teachers into seven distinct digital engagement profiles. These insights are valuable for anyone looking to engage the education sector more effectively—from marketers to policy influencers.

Download the Report

The full report is available to download free of charge via Teacher Tapp’s website: Access the report here.