UAE revealed as the number one choice for UK exporters

UAE revealed as the number one choice for UK exporters

20 February 2019

According to BESA’s latest research the UAE has overtaken the USA and Saudi Arabia as the country that UK companies are most interested in exporting to. The findings come as 83 UK education suppliers are poised to fly out next week to exhibit at the influential GESS Dubai 2019, the British Educational Suppliers Association (BESA) announced today.

  • GESS Dubai is the leading education conference and exhibition in the MENA region
  • Visitors are expected from 92 countries to experience 550+ brands
  • The 2018 edition of GESS saw 74% of the audience having purchasing or influencing authority
  • More and more companies are using GESS Dubai as a platform to launch their products in this lucrative education market
  • UK pavilion is the largest pavilion by country
  • The UAE government is spending Dh10 billion (£2 billion) on education investment through 2021
  • GESS Dubai is supported by the UAE government and Ministry of Education

The export market, especially within the MENA region, continues to increase in importance and be a major focus for UK companies.

The 2019 UK pavilion is the largest by country and will feature the latest British educational resources and services ranging from learning platforms, assessment software, STEAM resources to furniture, school uniforms, EdTech and general education resources.

Caroline Wright, Director General of BESA, said:

“Governments, policy-makers and decision-takers in the Middle East increasingly look to the GESS Dubai education exhibition as the place to meet and discuss the latest trends, topics and issues in education in the region.

“UK suppliers offer quality resources and services that can help address the key challenges and opportunities facing schools in the GCC area.

“BESA looks forward to meeting all those attending the 12th edition of the show in Dubai from 26 to 28 February.”

BESA will be exhibiting on stand Q10.




BESA’s directors and a wide range of members are available for comment. To discuss this story further, contact: Mark Rosser / +44(0)20 7537 4997

About BESA:

BESA, the British Educational Suppliers Association, is the only trade association covering the entirety of the UK educational suppliers sector. It has an 85-year heritage serving the sector, and represents over 400 suppliers, including manufacturers and distributors of equipment, materials, books, consumables, furniture, technology, ICT hardware and digital-content related services to the education market. Combined, they generate approximately £2.2 billion of revenue each year.

BESA is dedicated to showcasing the world-leading educational products and services provided by British educational suppliers, and providing support and advice to its members, the industry and to schools looking for the best resources and services.

It founded the BETT show in 1985, the largest EdTech exhibition in the world, GESS Dubai (previously known as BES Dubai) in 2007 and the Education World Forum in 2011.

Working closely with the Department for Trade, BESA helps take over two hundred companies overseas every year to a wide range of important export markets, from the US to Malaysia and China, providing intelligence briefings, logistical support and often substantial bursaries.

BESA has a Code of Practice to which all members must adhere, along with a stringent membership process, both of which assure buyers of a high standard of quality in both product and customer service.