GESS Dubai 2025

Events

GESS Dubai 2025

When

Tuesday, 11 November - Thursday, 13 November

Where

Dubai World Trade Centre

Price

Variety of stand packages

Exhibit at largest event in the Middle East!

Now in it’s 18th year, GESS Dubai is the focal point for education in the Middle East, showcasing cutting-edge products and innovative solutions for today’s classrooms.

With its extensive conference programme, interactive workshops, and prestigious awards ceremony, the event provides unmatched opportunities for professional development, networking, and celebrating excellence in education worldwide.

If you’re looking to expand your presence in the region and connect with thousands of educational professionals, including key buyers and decision-makers, GESS Dubai is the event you cannot afford to miss. In 2024, over 7,000 visitors from 89 countries attended, highlighting the truly global reach of GESS Dubai and the unique benefits it offers.

Why Join the UK Pavilion?

Showcasing UK Excellence: The UK Pavilion at GESS Dubai 2025 offers a prestigious platform to showcase your innovative products, services, and solutions to a diverse and influential audience. Moreover, demonstrate the excellence, quality, and thought leadership of the UK education sector, and position your brand at the forefront of educational innovation.

Access to the Middle East Market: Engage with key decision-makers, education professionals, and government representatives from the Middle East and beyond. Additionally, leverage the UK Pavilion’s strategic location at the heart of the GESS Show to expand your business, establish valuable connections, and explore lucrative opportunities in this rapidly growing education market.

Networking and Collaboration: Connect with fellow UK education suppliers, industry experts, and thought leaders within the UK Pavilion. Collaborate, share insights, and foster partnerships to drive innovation and impact in the Middle East. Join a vibrant community that supports and amplifies your presence in the region.

Thought Leadership Opportunities: Be part of insightful discussions, interactive workshops, and inspiring presentations led by renowned UK and international speakers. Gain valuable insights into global trends, emerging technologies, and best practices that are shaping the future of education. Also, showcase your expertise and establish yourself as a thought leader in the Middle East market.

Strengthened Reputation: Benefit from the collective strength and reputation of BESA and its members. By participating in the UK Pavilion, you align yourself with a trusted and respected network of UK education suppliers, enhancing your credibility and increasing visibility in the Middle East education landscape.

Recent updates from the UK Pavilion:

More pod options are now available: UK EdTech showcase pods are available for newcomers to GESS Dubai. Find more information in the brochure below.
Lead generation tool: With the new app you’re able to see who’s in attendance, take notes, and do comparisons across exhibitions and years.
Interactive scavenger hunt: Exclusive to the UK Pavilion will be a scavenger hunt for attendees, so that more people are encouraged to visit your stand.

For members exhibiting in the pavilion,
BESA offers:

Invitations to all BESA supporting events and activities
BESA team members available throughout the show for support and advice
Listing in our brochure that we hand out on the stand to visitors, with your stand number listed
Feature on our stand display material
We will direct visitors to your stand and will walk them round to meet you if required

In June we hosted the ‘Expanding Horizons: Exporting to the UAE and MENA in 2025‘ webinar, which gave information on the market, what support is available to BESA members, and what to expect as an exhibitor at GESS Dubai.

Watch the recording

Social programme and additional opportunities:

GESS Leaders Reception
All UK exhibitors are invited to the GESS Leaders Reception, hosted by British Schools Middle East at 4pm on Wednesday 12 November. You will also be given a few tickets to give to clients you meet at the show.

School Visit
BESA is organising a school visit for the morning of Friday 14th November.

Onsite briefing & UK Networking Reception
BESA are hosting an onsite briefing at 4pm in the Exhibition Hall on Monday 10th November, before hosting a networking drinks reception with other UK Pavilion exhibitors.

GESS Awards
The deadline for submitting entries has been extended to Friday 29th August 2025 – Enter now