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Selling to Schools 2026
When
Thursday, 14 May 10:00am - 4:00pmWhere
OnlinePrice
From £120 + VAT and feesBESA is excited to present the ever-popular Selling to Schools Training Day, a must-attend event designed to give you the tools, insights, and strategies to successfully sell to schools in today’s evolving educational landscape.
This immersive training day consists of short but impactful presentations and workshops, each packed with practical advice that you can immediately apply to enhance your selling-to-schools strategy!
- Gain Practical Insights – Learn the latest trends, challenges, and opportunities in the education sector.
- Develop Actionable Strategies – Discover effective sales and marketing techniques that drive results.
- Learn from Experts – Hear success stories from BESA members who have excelled in selling to schools.
- Network with Industry Peers – Connect with fellow professionals, share insights, and build relationships.
Agenda
10:00am
Joint Welcome & Sector Context
10:15am
Welcome from the Chair
10:35am
How Schools & MATs Choose Suppliers (and Why Most Pitches Miss the Mark)
11:00am
Sales Stream
Selling at Trust Level Without Being Ignored
Marketing Stream
What School Leaders Actually Read, Click & Trust
11:40am
Comfort break
11:45am
Small breakout rooms:
Sales Stream
Sales Breakout Activity: Live Deal Surgery: From First Contact to Close
Marketing Stream
Marketing Breakout Activity: Fix the Funnel: Audit Your Current Marketing
12:30pm
Regroup & Recap
12:35pm
Lunch
1:25pm
Welcome back from Chair & Introduction to the Afternoon Activities
1:30pm
What We’d Stop, Start & Double Down on in 2026
2:15pm
Sales Stream
From Product Pitch to Partnership Conversation
Marketing Stream
Designing Campaigns That Support Sales (Not Just Awareness)
2:55pm
Comfort break
3:00pm
Small breakout rooms:
Sales Stream
Sales Breakout Activity: The MAT Meeting Role-Play
Marketing Stream
Marketing Breakout Activity: Build a MAT Campaign in 40 Minutes
3:45pm
Joint Wrap-Up & Action Planning
4:00pm
Close of meeting
“Thank you BESA for your informative and engaging Selling to Schools webinar day. I found the presenters knowledgeable and skilled in their expertise. I’ve come away with some good strategy ideas for future consideration. I look forward to the next one.”
Nicola Allen, Sales and Marketing Director, Educake
“I had misgivings about spending 6 hours on a Zoom and had thought about bailing but, I’m really glad I didn’t as I found it very entertaining and informative and very worthwhile.”
Colin Horn, Managing Director, Grosvenor Interiors
If you aren’t a BESA member we please ask that you ensure you book the tickets that are indicated for Non-Members – otherwise your ticket will be refunded.
BESA will not be offering refunds for this event. It is possible to transfer your ticket to a colleague at any point from the time of booking to 7 working days before the event.
To ask any questions, please email eventsteam@besa.org.uk.
