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Whether you’re a supplier or an educator, find out what it means to be Backed by BESA Read more
Backed by BESA: Amplify your voice, strengthen your story
When
Tuesday, 4 August 11:00am - 12:00pmWhere
OnlinePrice
Member Only Event | Free for MembersWhat does it really mean to be Backed by BESA, and how can you use it to strengthen your own communications?
Our educator campaign is gathering momentum ahead of September – so now’s time to make it work even harder for your organisation.
Join BESA’s communications partner, Equinox, for an interactive member webinar exploring what’s happened so far, how members are already bringing the campaign to life, and how you can get involved during the new academic year.
They’ll share practical storytelling ideas, campaign inspiration and ready-to-use ways to weave Backed by BESA into your PR, social media, marketing and customer communications. You’ll also get an exclusive look at what’s coming next, giving you plenty of inspiration for your own autumn activity ~ with plenty of opportunity to ask questions, give feedback or suggest new ideas.
Whether you’re already using the campaign or just getting started, you’ll leave with fresh inspiration and simple actions you can put into practice straight away.
What you’ll leave with:
We want members to leave with fresh ideas, practical tools, and confidence to use the Backed by BESA campaign in a way that works for their organisation.
Campaign clarity: A clear understanding of what the Backed by BESA campaign is, how it has evolved, and what’s coming next.
Practical storytelling: Ideas and examples for how to incorporate the campaign into PR, social media, and marketing activity.
Inspiration from peers: Insight into how other members are already using the campaign to strengthen their communications.
Easy next steps: Simple, ready‑to‑use actions you can apply immediately to your own content and messaging.
Who is the webinar for:
This session is designed for BESA members who want to strengthen their communications, build credibility, and make better use of the Backed by BESA campaign in their own activity.
- BESA members responsible for marketing, PR, or communications
- Brand, content, and social media leads within member organisations
- Commercial teams looking to strengthen messaging and customer engagement
- Members already using the campaign who want fresh ideas and inspiration
- Those new to the campaign looking for a clear starting point
If you want more clarity before taking your next step into using the Backed by BESA campaign in your communications, this webinar is for you.
Speakers
Sophie Harris and Tezni Young from Equinox – BESA’s communications partner
A full-service communications agency working across Wales and the UK, Equinox specialises in ‘earned influence’ campaigns for organisations that make a difference across sectors – from education and sustainability to responsible tourism.
Sophie leads the strategic delivery of the campaign and has worked with BESA to shape its communications since launch. She’ll be joined by Tezni, who is supporting the next phase of campaign activity as members gear up for the new academic year.
Together, they’ll share the insight, ideas and opportunities that will help members make the most of the campaign in the months ahead.
To ask any questions, please email eventsteam@besa.org.uk.
Will it be recorded?
Yes, the webinar will be recorded. If you register, you’ll receive a link to the recording once it is processed, so you can watch it at your convenience.
Will the slides be shared afterwards?
Yes, the slides will be shared after the webinar. Registered attendees will receive a copy via email following the session.
What software is the webinar hosted on?
The webinar will be hosted on Zoom. Once you register, you’ll receive a confirmation email with the Zoom link and joining instructions.
Can I ask questions during the webinar?
Yes! Attendees can ask questions via the chat or Q&A function. If you prefer, you can also submit questions anonymously through the Q&A feature.
