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Gateway to Asia: Hong Kong Trade Mission 2026
When
Friday, 5 December 10:30am - 11:30amWhere
OnlinePrice
Free for BESA Members, £50 for Non-MembersUnlock new opportunities in one of Asia’s most vibrant education markets.
Join us for an exclusive webinar introducing the Hong Kong Trade Mission 2026, a unique opportunity for UK education suppliers to connect with key decision-makers and expand into Hong Kong and China.
BESA is delighted to announce that we will be partnering with the DBT on a trade mission to Hong Kong in June 2026 to coincide with the Learning & Teaching Expo 2026 (25–27 June 2026). Identified by the UK Government as a priority area for export growth in the education sector, Hong Kong serves as a strategic gateway to Asia, offering unparalleled access to regional markets and a thriving education ecosystem. With strong demand for innovative products and services, now is the perfect time to explore these opportunities.
What you’ll gain from this session:
- Market Insights: Explore current trends in Hong Kong and China and understand why now is the ideal time to engage.
- Strategic Guidance: Learn how the Department for Business and Trade (DBT) can support your growth, from finding local partners to accessing funding and enterprise opportunities.
- Event Preview: Get a first look at the Learning & Teaching Expo 2026 (25–27 June 2026)—Asia’s leading education event.
- Mission Benefits: Discover the structure of the trade mission and the networking and market access opportunities it offers.
Why attend?
- Discover growth opportunities in Hong Kong and China.
- Learn how DBT can accelerate your expansion plans.
- Get a first look at the Learning & Teaching Expo and how it connects you to key decision-makers.
Don’t miss this chance to open doors to Asia’s education market.
Agenda:
10:30
Welcome & Introduction
10:35
Market Background: Hong Kong & China – William Saville, Global Development Manager, ISC Research
– Current economic and education trends in Hong Kong and mainland China
– Market growth and opportunities for education suppliers (international schools)
– Why now is the right time to consider or reconsider these markets
10:50
Case Study from Hong Kong – Ming Kwok, Trumptech
11:00
UK Government & DBT Support: Trade Mission Structure & Benefits – Sophia Ip, Associate Director, Education and Healthcare, UK Department for Business and Trade Hong Kong & Macao
– Role of DBT in supporting UK businesses abroad
– Importance of local partners and how DBT facilitates connections
– What the mission will include (meetings, networking, site visits)
11:10
Learning & Teaching Expo Preview – Michelle Lee, Hong Kong Education City
– Overview of the L&T Expo in Hong Kong
– Key opportunities for exhibitors and attendees
11:25
Q&A and Next Steps
Speakers
Sophia Ip, Associate Director, Education and Healthcare, UK Department for Business and Trade Hong Kong & Macao
Sophia has worked in the UK trade and investment team at the British Consulate General in Hong Kong, for over six years leading on the education, healthcare & life sciences sectors. She plays a key role in supporting UK businesses looking to expand to Hong Kong, Macau and the Greater Bay Area. She helps develop strategies to manage relationships with clients and other stakeholders, being responsible for overseeing and co-ordinating implementation, which can include the delivery of trade missions, events and programmes.
Prior to this Sophia has a wealth of experience working in different education organisations including the British Council, the International Affairs Office of the Hong Kong Polytechnic University and education consultant, with the majority of time focused on education marketing and student recruitment.
William Saville, Global Development Manager, ISC Research
Will Saville has started as business development manager at ISC Research, the leading provider of data and intelligence services on the world’s K-12 International School’s Market. The moves brings him back to the UK after two yeras in Australia. Prior to joining ISC Research, Will was based in Melbourne for GL Education tasked with developing the new market and supporting schools across Australia and New Zealand with the effective use of data. Will has also held a number of commercial and stakeholder engagement roles at Cambridge University Press and Assessment.
To ask any questions, please email eventsteam@besa.org.uk.
We look forward to having you join us for an enlightening and enriching experience!
Will it be recorded?
Yes, the webinar will be recorded. If you register, you’ll receive a link to the recording once it is processed, so you can watch it at your convenience.
Will the slides be shared afterwards?
Yes, the slides will be shared after the webinar. Registered attendees will receive a copy via email following the session.
What software is the webinar hosted on?
The webinar will be hosted on Zoom. Once you register, you’ll receive a confirmation email with the Zoom link and joining instructions.
Can I ask questions during the webinar?
Yes! Attendees can ask questions via the chat or Q&A function. If you prefer, you can also submit questions anonymously through the Q&A feature.
