GESS Dubai 2025

Events

GESS Dubai 2025

When

Tuesday, 11 November - Thursday, 13 November

Where

Dubai World Trade Centre

Price

Variety of stand packages

Exhibit at largest event in the Middle East!

Now in its 18th year, GESS Dubai is the focal point for education in the Middle East, showcasing cutting-edge products and innovative solutions for today’s classrooms.

With its extensive conference programme, interactive workshops, and prestigious awards ceremony, the event provides unmatched opportunities for professional development, networking, and celebrating excellence in education worldwide.

If you’re looking to expand your presence in the region and connect with thousands of educational professionals, including key buyers and decision-makers, GESS Dubai is the event you cannot afford to miss. In 2024, over 7,000 visitors from 89 countries attended, highlighting the truly global reach of GESS Dubai and the unique benefits it offers.

Why Join the UK Pavilion?

Showcasing UK Excellence: The UK Pavilion at GESS Dubai 2025 offers a prestigious platform to showcase your innovative products, services, and solutions to a diverse and influential audience. Moreover, demonstrate the excellence, quality, and thought leadership of the UK education sector, and position your brand at the forefront of educational innovation.

Access to the Middle East Market: Engage with key decision-makers, education professionals, and government representatives from the Middle East and beyond. Additionally, leverage the UK Pavilion’s strategic location at the heart of the GESS Show to expand your business, establish valuable connections, and explore lucrative opportunities in this rapidly growing education market.

Networking and Collaboration: Connect with fellow UK education suppliers, industry experts, and thought leaders within the UK Pavilion. Collaborate, share insights, and foster partnerships to drive innovation and impact in the Middle East. Join a vibrant community that supports and amplifies your presence in the region.

Thought Leadership Opportunities: Be part of insightful discussions, interactive workshops, and inspiring presentations led by renowned UK and international speakers. Gain valuable insights into global trends, emerging technologies, and best practices that are shaping the future of education. Also, showcase your expertise and establish yourself as a thought leader in the Middle East market.

Strengthened Reputation: Benefit from the collective strength and reputation of BESA and its members. By participating in the UK Pavilion, you align yourself with a trusted and respected network of UK education suppliers, enhancing your credibility and increasing visibility in the Middle East education landscape.

Recent updates from the UK Pavilion:

More pod options are now available: UK EdTech showcase pods are available for newcomers to GESS Dubai. Find more information in the brochure below.

Lead generation tool: With the new app you’re able to see who’s in attendance, take notes, and do comparisons across exhibitions and years.

UK pavilion prize trail

An excellent opportunity to increase footfall to your stand and enhance your brand visibility among key education decision-makers from across the Middle East and beyond. In collaboration with BESA we will be organising an interactive “Mystery Word Trail” (this is just an idea we are happy to change if you have another idea in mind) that will drive qualified visitors directly to your stand. Here’s how it works:
Each participating UK exhibitor will be assigned a letter that forms part of a mystery word
Visitors must collect all letters by visiting each participating stand in the UK Pavilion
Completed trail forms will be returned to the BESA stand for entry into an exciting prize draw

Media Partner & Global Education Digital Content Supplier

ITN are the industry’s premier educational video content provider. Their work reaches millions of learners globally through partnerships with Discovery Education, National Geographic Learning, Pearson, OUP, CUP, and the BBC, among others. We’re proud to collaborate with a team whose mission aligns so closely with ours: to elevate educational impact through powerful storytelling and purposeful media.

For members exhibiting in the pavilion,
BESA offers:

Invitations to all BESA supporting events and activities
BESA team members available throughout the show for support and advice
Listing in our brochure that we hand out on the stand to visitors, with your stand number listed
Feature on our stand display material
We will direct visitors to your stand and will walk them round to meet you if required

In June we hosted the ‘Expanding Horizons: Exporting to the UAE and MENA in 2025‘ webinar, which gave information on the market, what support is available to BESA members, and what to expect as an exhibitor at GESS Dubai.

Watch the recording

Social programme and additional opportunities:

School Visit, Monday, 10 November, TBC am
BESA is organising a school visit for the morning of Monday, 10 November.

Onsite briefing & UK Networking Reception, Monday, 10 November, 4:00-6:00pm
BESA are hosting an onsite briefing at 4pm in the Exhibition Hall on Monday, 10 November, before hosting a networking drinks reception with other UK Pavilion exhibitors.

Leaders drinks reception, Tuesday, 11 November, 4:00-5:00pm

As your exhibition stand begins generating leads at GESS Dubai, we invite you to multiply your success at the BESA hosted networking drinks reception. This carefully curated event connects you directly with decision-makers in a relaxed setting designed for meaningful conversation.

This is a fantastic opportunity to transform exhibition conversations into valuable relationships as you meet senior leaders from the region’s most prestigious schools.

Each UK exhibitor will receive 5-6 guest tickets to invite your key prospects, clients, or partners to join the reception. This is your opportunity to continue conversations in a more relaxed setting and strengthen relationships with your most promising leads.

In just one hour, you’ll gain market insights that might otherwise take months to acquire. Your exhibition stand creates initial interest – our networking reception transforms that interest into opportunity.

ISC breakfast briefing, Wednesday, 12 November, 8:30-9:30am

The session opens with a crucial market update on the GCC’s booming international education sector:

1,785 international schools educating 1.8 million students
Over $14 billion in annual fee income
At least 40 new schools opening by 2027
Latest growth trends and expansion patterns

ISC will also provide insights into brand-new research on wellbeing strategies that are delivering measurable results in international education settings worldwide. Wellbeing has moved beyond buzzword status to become central to student achievement and staff retention. But which approaches are delivering real results? And how are leading schools embedding wellbeing into their culture?

ISC Research, will share data-driven insights drawn from schools around the world, revealing:

Which wellbeing approaches are gaining traction across different curricula and regions
How schools are measuring wellbeing impact and ROI
The connection between wellbeing initiatives and school performance metrics
Emerging trends that will shape wellbeing provision through 2026 and beyond

This intimate breakfast session provides the perfect environment for meaningful connections with potential partners and peers. Enjoy a complimentary breakfast while gaining market intelligence that will sharpen your competitive edge

GESS Awards
The deadline for submitting entries has been extended to Friday 29th August 2025 – Enter now