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GESS Dubai 2026

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When

Tuesday, 10 November - Thursday, 12 November

Where

Dubai World Trade Centre, Sheikh Saeed Halls 1, 2 & 3

Price

Variety of stand packages

Exhibit at largest event in the Middle East!

Now in its 19th year, GESS Dubai is the focal point for education in the Middle East, showcasing cutting-edge products and innovative solutions for today’s classrooms.

With its extensive conference programme, interactive workshops, and prestigious awards ceremony, the event provides unmatched opportunities for professional development, networking, and celebrating excellence in education worldwide. 

If you’re looking to expand your presence in the region and connect with thousands of educational professionals, including key buyers and decision-makers, GESS Dubai is the event you cannot afford to miss. In 2025, over 7,500 visitors from 94 countries attended, highlighting the truly global reach of GESS Dubai and the unique benefits it offers.

Pods on the BESA Stand at GESS Dubai 2026

BESA will be hosting the UK Pavilion this year, and a limited number of pods are available for members on our stand. These pod packages are designed to support and introduce companies that are exploring the UAE as a new region and have not exhibited at GESS Dubai recently.

Eligibility and participation criteria
• Companies must be current BESA members in good standing.
• Companies must be new to GESS Dubai, or returning after an absence of at least two (2) years.
• Annual turnover must not exceed USD $10 million.
• Maximum participation period: two (2) years.

For all members exhibiting in the pavilion, BESA offers:

  • Invitations to all BESA supporting events and activities
  • BESA team members available throughout the show for support and advice
  • Listing in our brochure that we hand out on the stand to visitors, with your stand number listed
  • Feature on our stand display material
  • We will direct visitors to your stand and will walk them round to meet you if required

On 16 June, we are hosting the ‘Exporting Insights: Overview of the Dubai Market‘ webinar, which will information on the market, what support is available to BESA members, and what to expect as an exhibitor.

BESA at GESS Dubai 2025:

Why Join the UK Pavilion?

Showcasing UK Excellence: The UK Pavilion at GESS Dubai 2026 offers a prestigious platform to showcase your innovative products, services, and solutions to a diverse and influential audience. Moreover, demonstrate the excellence, quality, and thought leadership of the UK education sector, and position your brand at the forefront of educational innovation.

Access to the Middle East Market: Engage with key decision-makers, education professionals, and government representatives from the Middle East and beyond. Additionally, leverage the UK Pavilion’s strategic location at the heart of the GESS Show to expand your business, establish valuable connections, and explore lucrative opportunities in this rapidly growing education market.

Networking and Collaboration: Connect with fellow UK education suppliers, industry experts, and thought leaders within the UK Pavilion. Collaborate, share insights, and foster partnerships to drive innovation and impact in the Middle East. Join a vibrant community that supports and amplifies your presence in the region.

Thought Leadership Opportunities: Be part of insightful discussions, interactive workshops, and inspiring presentations led by renowned UK and international speakers. Gain valuable insights into global trends, emerging technologies, and best practices that are shaping the future of education. Also, showcase your expertise and establish yourself as a thought leader in the Middle East market.

Strengthened Reputation: Benefit from the collective strength and reputation of BESA and its members. By participating in the UK Pavilion, you align yourself with a trusted and respected network of UK education suppliers, enhancing your credibility and increasing visibility in the Middle East education landscape.

2026 Rate Card

2025 Post Show Report

Sponsorship Brochure

Showcase Package

Early Bird Booking Form

BESA Pod Package GESS Dubai 2026

We look forward to having you join us for an enlightening and enriching experience!

BESA Export Support

About BESA