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Making PR work for your business
When
Wednesday, 22 April 11:00am - 12:00pmWhere
OnlinePrice
Free for BESA Members, £50 for Non-MembersThis session is packed with insights, practical advice, and tips about getting coverage, and why you might need it to be able to sell to schools.
This practical webinar explores how public relations can support credibility, visibility, and sales in the education market. Focusing on what works in practice, the session looks at how journalists think, how to approach them effectively, and how to make the most of coverage once you have it. Drawing on real examples and current practice, it also considers why PR still matters in an increasingly AI‑enabled media landscape.
What you’ll leave with:
We want members to leave with practical understanding, clearer direction, and greater confidence when approaching PR activity.
Media insight: A clearer understanding of what journalists are looking for and how to pitch stories that get noticed.
Practical approaches: Guidance on how to secure different types of coverage, from national press to podcasts and local radio.
Making coverage work harder: Insight into how to maximise the value of media coverage once it’s secured.
Modern relevance: An understanding of why PR still matters and how it fits within an AI‑enabled communications landscape.
Who is the webinar for:
This session is designed for companies who want to better understand how PR can support their organisation’s profile, credibility, and engagement with schools.
- Those responsible for marketing, communications, or PR
- Commercial and sales teams working with schools
- Senior leaders looking to strengthen brand visibility and credibility
- Organisations with limited PR experience who want a practical starting point
If you want more clarity before taking your next step into using PR to support sales and credibility with schools, this webinar is for you.
Speakers
Anna Pedroza, Founder and Director, Pedroza Communications
Anna is an experienced communications professional who has worked in the education sector for 20 years. She runs Pedroza Communications, a specialist consultancy which helps schools, charities, membership organisations, public bodies, and businesses to communicate their message effectively and with impact.
Anna has held various senior communications roles including Director of Marketing and Communications at the award-winning service Teachers TV and Director of the Skills for Life Development Centre at the Education Development Trust. She’s a Chartered member of the CIPR, a member of the advisory group for the Schools and Academies Show and helps to run the Education Comms Network.
To ask any questions, please email eventsteam@besa.org.uk.
Will it be recorded?
Yes, the webinar will be recorded. If you register, you’ll receive a link to the recording once it is processed, so you can watch it at your convenience.
Will the slides be shared afterwards?
Yes, the slides will be shared after the webinar. Registered attendees will receive a copy via email following the session.
What software is the webinar hosted on?
The webinar will be hosted on Zoom. Once you register, you’ll receive a confirmation email with the Zoom link and joining instructions.
Can I ask questions during the webinar?
Yes! Attendees can ask questions via the chat or Q&A function. If you prefer, you can also submit questions anonymously through the Q&A feature.
