Copywriting for the education industry

8 December 2017

Copywriting for the education industry: learn from the experts in an intensive masterclass


11am - 4pm


BESA offices
20 Beaufort Court, Admirals Way
E14 9XL View Map


£295 (£245 for BESA members)

Copywriting for the education industry: learn from the experts in an intensive masterclass


Millions of words pour into the media every day from every conceivable source; all trying to attract the attention of journalists in the hope they will write about an issue, an event, a product.

Most of these words never see the light of day, not just because of their message but because they fail to persuade their first reader – the journalist. They don’t tell their story well enough.

So, in response to demand, the Education Media Centre is delivering a copywriting masterclass hosted by two of the UK's most respected education journalists: Fran Abrams and Wendy Berliner.

Fran and Wendy have each spent decades writing and editing at the highest levels of British journalism. Throughout those decades they have been at the receiving end of those millions of words – and they know the ones that stick. Between them, they have written hundreds of thousands of words of their own in articles for national print newspapers and their online counterparts, in scripts for BBC Radio 4 and in top-selling factual books.

The event will cover:

  • Establishing your audience;
  • How to get your message across on a variety of different channels
  • Why would anyone read this now?
  • Writing basics: Using English in a simple, direct way;
  • How to organise your material;
  • How to deploy evidence;
  • Voice and tone.

There will be a practical exercise and every participant will take home a checklist of the key points which can help them to become a more original, arresting and persuasive copywriter. Essential for anyone who wants their words to get noticed by the media.

Please follow this link to purchase your ticket.



The Education Media Centre is an independent charity which improves public and media understanding of education research and evidence. It is staffed by highly experienced education journalists who work with the media and education academics daily. Its patrons include Lord Adonis, Lord Putnam and Baroness Estelle Morris.