Deploying the ‘killer fact’ 2 November 2018
Delivered by the Education Media Centre (EMC), this half-day seminar will focus on turning complex research evidence into engaging news stories.
Delivered by the Education Media Centre (EMC), this half-day seminar will focus on turning complex research evidence into engaging news stories.
The event will cover:
- Why evidence makes a good story – how to turn research into news
- Presenting complex facts in a simple way – without losing the point
- Building positive working relationships with researchers
- How to find the right outlet for a story
- How to turn research evidence into an engaging press release
- Making and nurturing media contacts
There will be a practical exercise and personalised feedback. After the event, each participant will be sent a checklist for dealing with journalists, along with Fran’s Top 10 Tips for working with the media and a copy of the slides.
The facilitators are two of the UK's most respected education correspondents. Fran Abrams and Richard Garner have decades of experience working at a senior level in the national media. They now work with the EMC, a charity devoted to ensuring good evidence about education gets read by those who can use it.
This seminar costs £145 for BESA members (£195 for non-members).
For more information, contact Fran Abrams, Chief Executive of the EMC: fran.abrams@educationmediacentre.org; 07939 262001