Delivered by the Education Media Centre (EMC), this half-day seminar will focus on turning complex research evidence into engaging news stories.

The event will cover:

• Why evidence makes a good story – how to turn research into news
• Presenting complex facts in a simple way – without losing the point
• Building positive working relationships with researchers
• How to find the right outlet for a story
• How to turn research evidence into an engaging press release
• Making and nurturing media contacts

There will be a practical exercise and personalised feedback. After the event, each participant will be sent a checklist for dealing with journalists, along with Fran’s Top 10 Tips for working with the media and a copy of the slides.

The facilitators are two of the UK's most respected education correspondents. Fran Abrams and Richard Garner have decades of experience working at a senior level in the national media. They now work with the EMC, a charity devoted to ensuring good evidence about education gets read by those who can use it.

This seminar costs £145 for BESA members (£195 for non-members). 

For more information, contact Fran Abrams, Chief Executive of the EMC:  fran.abrams@educationmediacentre.org; 07939 262001