Event

Deploying the ‘killer fact’

2 November 2018

Delivered by the Education Media Centre (EMC), this half-day seminar will focus on turning complex research evidence into engaging news stories.

When

11am - 3:30pm

Where

BESA offices
20 Beaufort Court, Admirals Way
London
E14 9XL View Map

Price

£145

Delivered by the Education Media Centre (EMC), this half-day seminar will focus on turning complex research evidence into engaging news stories.

 

 

The event will cover:

  • Why evidence makes a good story – how to turn research into news
  • Presenting complex facts in a simple way – without losing the point
  • Building positive working relationships with researchers
  • How to find the right outlet for a story
  • How to turn research evidence into an engaging press release
  • Making and nurturing media contacts

There will be a practical exercise and personalised feedback. After the event, each participant will be sent a checklist for dealing with journalists, along with Fran’s Top 10 Tips for working with the media and a copy of the slides.

The facilitators are two of the UK's most respected education correspondents. Fran Abrams and Richard Garner have decades of experience working at a senior level in the national media. They now work with the EMC, a charity devoted to ensuring good evidence about education gets read by those who can use it.

 

This seminar costs £145 for BESA members (£195 for non-members). 

 

For more information, contact Fran Abrams, Chief Executive of the EMC:  fran.abrams@educationmediacentre.org; 07939 262001