EMC Workshop: How to write effective web content: from articles to blog posts

9 June 2022

Would you like to make better use of the web to help you get noticed? If so, this course is for you.


10am - 1pm


This event will
be hosted
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£165 for BESA Members / £195 for Non-BESA Members

Would you like to make better use of the web to help you get noticed? If so, this course is for you.




Whether you run your own website or are wondering about writing for someone else’s, this half-day session will help you get started. What is a blog, anyway, and why would you want to write one? Which forms of web writing will work for different audiences or purposes? What type of language and tone is best, and how can you be sure of getting read? We’ll also offer tips on how to set up a site and on how to use social media to make sure it gets noticed. The course will include a practical exercise with the opportunity for feedback – so you should leave with some draft copy on an appropriate topic.

Hosted by Fran Abrams, this seminar is run in partnership with the Education Media Centre, a charity devoted to bringing the best evidence about what works in education to those who can use it.
The centre offers:
  • Training for researchers and education suppliers
  •  Advice to publishers to ensure academic research reaches a wide audience
  • Support for universities and other research organisations in the dissemination of research findings.
Fran Abrams
Fran has worked in and with the national news media for more than 30 years and was Education Correspondent of the Sunday Times, the Sunday Telegraph and the Independent. She also worked as The Independent’s Westminster Correspondent and spent 15 years as an investigative reporter with BBC Radio 4’s File on 4 programme. She has authored six factual books and she now writes for the Guardian on education and helps academics to communicate about their research. Fran is a trustee of the Education Media Centre.
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