We are delighted to announce our brand new seminar 'How to choose your International Partner' which will be hosted by Qingling Guo - International Trade Adviser at the Department for International Trade. 

Agent, Distributor, JV own office?

Choosing your international partner is of paramount importance as they will be the people representing your product.

Your perfect business partner should provide a cost effective route to market for manufacturers. The best partnerships bring a detailed working knowledge of markets and business practices, as well as contacts and relationships – both of which the manufacturer may not possess. Selecting the right partner can bring enormous benefits and value to a manufacturer.

For small companies and even more for start-ups, business volumes are not high enough to justify investing in a sales force and that's where good partnerships with specialised practical knowledge and know how comes in.

This seminar will give you an insight on all types of business partners and also advice on the help that is available from the Department for International Trade (DIT) to assist you on your journey to export.

Qingling Guo, International Trade Adviser, Department of International Trade

Qingling’s career spans both the public and private sectors in the UK and in China. After graduating with a BA degree of economics from China’s Jiaotong University, Qingling worked in retail banking, investment banking and asset management before working for the British Consulate General in Shanghai, leading its Creative and Media, Fashion and Retail sectors in China.

During her time at the Consulate, Qingling assisted many British businesses to expand into China, and amongst her many endeavours, established the annual Shanghai International Fashion Week together with the Shanghai Municipal government.

In 2009, Qingling relocated back to London, joining the UK Trade and Investment London team with responsibility for the financial and business services sector where she led and received many investors’ trade missions to and from Asia. In 2013, Qingling initiated and supported the Royal Warrant Holders Association to host the Coronation Festival at Buckingham Palace. Between 2015 and 2018, Qingling assisted one of the UK’s leading healthcare companies establish and lead the development of its business in China.

Qingling is now responsible for the Financial, Business and Education sector in the London region for DIT.

This event is for BESA members, BESA Launchpads and EDUCATE Cohorts only. 

Seating at this event will be operated on a first-come, first-served basis. We reserve the right to refuse entry if the event is full.