This half-day copywriting seminar is part of a popular series delivered by the Education Media Centre (EMC), and is hosted by one of the UK's most respected education journalists along with a highly-experienced corporate copywriter.

The event will cover:

• Strategic thinking – why am I doing this and for whom?
• Why would anyone read this now?
• Writing in a range of formats – from press releases to flyers
• Writing basics: using English in a simple, direct way
• How to organise your material
• How to deploy evidence
• Tone of voice
• How to get your message across through different channels

The session will include a practical exercise, and as a participant you will take home a checklist of key points which can help you become a more original, arresting and persuasive copywriter. Essential for anyone who wants their words to get noticed!

Participants will receive copies of the presentations along with clear tips on writing skills.

Hosts:

Fran Abrams has written hundreds of thousands of words for national newspapers and broadcast, along with five factual books. She now runs EMC, a charity devoted to ensuring good evidence about education gets read by those who can use it.

Jo Davies is a copywriter with 20 years’ experience working with companies and organisations across a range of sectors. Her portfolio includes tone of voice, marketing communications, short copy and features, web editing, video scripts, speechwriting, and newsletters.

About The Education Media Centre:

The centre is a charity devoted to ensuring journalists have good evidence about what works in education – and it’s run by some of the UK’s most respected and experienced education correspondents.
These popular seminars are aimed at those whose work involves communicating about education topics, but who feel they could benefit from some advice and support. The sessions focus on helping participants write in an engaging and informative way for a range of audiences.

Register here.