Would you like to feel more confident in producing media releases, marketing copy or blogs? Do you want to know more about using social media to get your message across? If so, why not come along and learn from the experts?
When
11am - 3:30pm
Where
BESA offices
20 Beaufort Court, Admirals Way
London
E14 9XL View Map
Price
ÂŁ165 for BESA members and ÂŁ195 for non-members, includes lunch.
Would you like to feel more confident in producing media releases, marketing copy or blogs? Do you want to know more about using social media to get your message across? If so, why not come along and learn from the experts?
This half-day seminar will help you hone your blogging and social media skills.
The session will cover:
• What makes a good blog topic?
• Understanding your audience
• Setting up and running a blog
• Practical blog-writing skills
• How to use social media to promote your blog posts
• Understanding the social media platforms most relevant to you and your organisation
• Practical skills for using social media successfully
Hosts:
Fran Abrams has written hundreds of thousands of words for national newspapers and broadcasters, along with five factual books. She now the Chief Executive of the Education Media Centre and continues to write for the national media on a freelance basis.
Karen Jones, from Pedroza Communications, is a social media expert who helps education organisations to use social media effectively to engage with their audiences. She regularly undertakes training as well as providing strategic and tactical support. Prior to working in social media, she spent more than 20 years working in FE as a lecturer in media studies and creative media production.
Pedroza Communications has recently formed a partnership with EMC under which the charity will introduce supporters to Pedroza, and in return will receive 10 per cent of everything they spend on the company’s services. This in turn will help EMC step up its work in ensuring the best evidence about what works in education gets to those who can use it.
All participants will be given a simple, clear structure to follow when writing their first blog, and will receive written notes afterwards to help them to put what they’ve learned into action.
About The Education Media Centre:
The centre is a charity devoted to ensuring journalists have good evidence about what works in education – and it’s run by some of the UK’s most respected and experienced education correspondents.
These popular seminars are aimed at those whose work involves communicating about education topics, but who feel they could benefit from some advice and support. The sessions focus on helping participants write in an engaging and informative way for a range of audiences.
