fbpx
Event

Webinar: From free to fee

15 July 2021
Back to previous page

Practical tips to help convert your free subscribers to fee-paying customers. 

When

11am - 12:30pm

Where

This event will
be hosted as a
webinar
View Map

Price

Free for BESA members

Practical tips to help convert your free subscribers to fee-paying customers. 

 

 

Do you use free as a hook for new customers?
Offering free trials, samples and 'lite' versions of products are all recognised strategies for attracting new customers and many companies have provided free access to their online resources for the first time as a response to the pandemic. But what happens when the free period is over, how do you maximise conversion rates and ensure free customers become fee-paying customers? How do you gently persuade schools to start paying for your resources without losing the goodwill you have built up?
 
If 'free' is a new approach for you, or if you want to optimise your existing marketing tactics, then this webinar is here to help. Here you will get practical tips and strategies you can put into action the very next day. The session will cover:
  • Know your customers – how to identify those most likely to subscribe…
  • …and what to do with the rest
  • What to add (or take away) to help persuade them
  • How to create urgency
  • How do you know it’s going to work?
  • And what to do if it doesn’t.

 

This seminar will last 90 minutes including a Q&A session. Send in your question in advance to Yasmin and Julia will answer your query on the day.

Speaker

Julia Garvey is Deputy Director General at BESA. Before that she worked as a freelance marketing consultant helping EdTech companies and content providers to develop effective marketing strategies. She was marketing lead at revision app Gojimo, Head of Marketing at GL Assessment and worked for many years at primary publisher Rising Stars.

 

 

Please reserve your place below: 

 

    Our members

    Looking for quality education products and services? BESA members sign up to our Code of Practice, so you can be confident you are spending wisely with companies you can trust.

    Code of Practice

    This Code of Practice is a mandatory membership commitment given by members to BESA

    Our Team

    The BESA secretariat is a small, dedicated team that works hard to find channels to market for education suppliers

    Research

    BESA publishes over 20 market research reports each year on a wide range of topics. Access our latest reports and the full research archive.

    UK Education Statistics

    There are currently 32,770 schools in the UK. Of these, 3,714 are nurseries or early-learning centres

    News

    Keep up to date with member news, announcements and BESA activities.

                Policy Updates

                Our weekly roundup of policy news, debate and initiatives.

                Great British Classroom

                Running as part of BESA’s exhibitions programme showcasing the world’s best education products and services

                Resource Our Schools

                The Resource Our Schools campaign has been initiated by the British Educational Suppliers Association (BESA), working with a coalition of organisations and suppliers.

                Summer Business Insight Day 2024

                BESA's annual summer member event returns for 2024 at The Oval Cricket Ground this July!

                Special Interest and Working Group meetings

                BESA recognises the importance of bringing together members with common interests to share ideas, information and maintain a tight focus on each market place.

                GESS Dubai 2024

                Join the UK Pavilion at GESS Dubai 2024 - Unleashing Educational Excellence.

                Special Interest Groups

                With such a diverse market, BESA recognises the importance of bringing together members with common interests to share ideas

                International

                BESA works with UK education suppliers to help maximise their export potential, regardless of their stage in their export journey.

                Discounts and Opportunities

                We work hard to identify high-quality providers to the education suppliers sector, and negotiate discounts on behalf of our members.

                Code of Practice

                This Code of Practice is a mandatory membership commitment given by members to BESA.

                LendED

                LendED enables you to search, preview and test education technology products before you buy them, so you can be sure they will meet your needs.

                Supplier Directory

                Looking for quality education products and services? BESA members sign up to our Code of Practice, so you can be confident you are spending wisely with companies you can trust.

                  Sponsorship

                  Learn more about BESA’s sponsorship opportunities.