2-part Workshop: Growing International Sales 28 February - 8 March 2022
Whether you are new to exporting or looking to expand and grow your existing export business, this 2-part workshop will provide you with insight and guidance to help you achieve success.
When
9am - 5pm
Where
This event will
be hosted
online
View Map
Price
£199 for BESA Members / £249 for Non-Members (+VAT and fees)
Whether you are new to exporting or looking to expand and grow your existing export business, this 2-part workshop will provide you with insight and guidance to help you achieve success.
Limited to just 15 delegates, these online sessions will be hands-on with plenty of opportunities to cover the key areas, ask questions and get direct feedback from the experts.
The workshops will be run by Steve Whitley, a seasoned company director with 20+ years exporting experience in the education sector. Steve is the Founder of EdTech Consulting, providing consultancy services to a wide range of Education Suppliers. (www.edtechconsulting.co.uk)
Click on the link below to watch our video with Steve Whitley to find out more about the event.
BESA - Growing International Sales by Steve Whitley
Session 1 - Direct selling vs. finding and working with local partners
28 February, 9am-12pm
Does your product or service require a network of partners to help grow your business internationally? Join this workshop to understand:
- Exploring routes to market.
- Effective, fast market research.
- Which exhibitions and why?
- What support is available for exporters?
- Measuring an opportunity.
- Partners: Agents or Distributors?
- Evaluating a partner.
- Partner contracts.
- Managing partners.
- Tenders – the good and the bad!
- Understanding and respecting culture & customs.
Session 2 - Selling to International schools
8 March, 2-5pm
The International Schools market continues to grow rapidly and is expected to rise to over 16,000 schools by 2028. In this workshop, we’ll examine:
- Growth of the International school market.
- Selecting the correct school and regions to target.
- Direct or with a partner company?
- Finding the right contacts.
- Building a marketing campaign.
- Targeting school groups.
- Bottom-up or Top-down?
- School Associations.
Register for your spot below.
If you're interested in sponsoring this or any other BESA event, please contact eventsteam@besa.org.uk