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Event

2-part Workshop: Growing International Sales

28 February - 8 March 2022

Whether you are new to exporting or looking to expand and grow your existing export business, this 2-part workshop will provide you with insight and guidance to help you achieve success.

When

9am - 5pm

Where

This event will
be hosted
online
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Price

£199 for BESA Members / £249 for Non-Members (+VAT and fees)

Whether you are new to exporting or looking to expand and grow your existing export business, this 2-part workshop will provide you with insight and guidance to help you achieve success.

 

Limited to just 15 delegates, these online sessions will be hands-on with plenty of opportunities to cover the key areas, ask questions and get direct feedback from the experts. 

The workshops will be run by Steve Whitley, a seasoned company director with 20+ years exporting experience in the education sector. Steve is the Founder of EdTech Consulting, providing consultancy services to a wide range of Education Suppliers. (www.edtechconsulting.co.uk)

Click on the link below to watch our video with Steve Whitley to find out more about the event.

BESA - Growing International Sales by Steve Whitley

Session 1 - Direct selling vs. finding and working with local partners

28 February, 9am-12pm

Does your product or service require a network of partners to help grow your business internationally? Join this workshop to understand:

  • Exploring routes to market.
  • Effective, fast market research.
  • Which exhibitions and why?
  • What support is available for exporters?
  • Measuring an opportunity.
  • Partners: Agents or Distributors?
  • Evaluating a partner.
  • Partner contracts.
  • Managing partners.
  • Tenders – the good and the bad!
  • Understanding and respecting culture & customs.

Session 2 - Selling to International schools

8 March, 2-5pm

The International Schools market continues to grow rapidly and is expected to rise to over 16,000 schools by 2028. In this workshop, we’ll examine:

  • Growth of the International school market.
  • Selecting the correct school and regions to target.
  • Direct or with a partner company?
  • Finding the right contacts.
  • Building a marketing campaign.
  • Targeting school groups.
  • Bottom-up or Top-down?
  • School Associations.

Register for your spot below: