Whether you are new to exporting or looking to expand and grow your existing export business, this 2-part workshop will provide you with insight and guidance to help you achieve success.

Limited to just 15 delegates, these online sessions will be hands-on with plenty of opportunities to cover the key areas, ask questions and get direct feedback from the experts. 

The workshops will be run by Steve Whitley, a seasoned company director with 20+ years exporting experience in the education sector. Steve is the Founder of EdTech Consulting, providing consultancy services to a wide range of Education Suppliers. (www.edtechconsulting.co.uk)

Click on the link below to watch our video with Steve Whitley to find out more about the event.

BESA - Growing International Sales by Steve Whitley

Session 1 - Direct selling vs. finding and working with local partners

26 October, 9.30am-12.30pm

Does your product or service require a network of partners to help grow your business internationally? Join this workshop to understand:

• Exploring routes to market.
• Effective, fast market research.
• Which exhibitions and why?
• What support is available for exporters?
• Measuring an opportunity.
• Partners: Agents or Distributors?
• Evaluating a partner.
• Partner contracts.
• Managing partners.
• Tenders – the good and the bad!
• Understanding and respecting culture & customs.

Session 2 - Selling to International schools

2 November, 9.30am-12.30pm

The International Schools market continues to grow rapidly and is expected to rise to over 16,000 schools by 2028. In this workshop, we’ll examine:

• Growth of the International school market.
• Selecting the correct school and regions to target.
• Direct or with a partner company?
• Finding the right contacts.
• Building a marketing campaign.
• Targeting school groups.
• Bottom-up or Top-down?
• School Associations.

Register for your spot below: