Senior Marketing Executive (FTC)
April 7, 2017
Senior Marketing Executive (FTC)- The Hodder Education Group
We have ambitious plans for growth and are looking to appoint an experienced and self-motivated Senior Marketing Executive on a 12-month fixed-term contract, to develop and implement the marketing strategy for a defined assessment portfolio across the Rising Stars and Hodder Education imprints.
Commercially aware and genuinely creative, you will already have experience of developing and successfully running multi-channel marketing campaigns, which have resulted in impressive sales. The role is varied and requires proficiency in all elements of the marketing mix on and offline:
- Planning and executing high-impact direct mail and digital campaigns to schedule and within budget
- Writing persuasive and effective marketing copy that reflects the brand’s tone of voice
- Analysing results and updating forward plans accordingly
- Ensuring best user experience across purchase and access to products and services
- Contributing to product development proposals
- Interrogation of CRM data
- Effective budget management
The ideal candidate will have worked in a busy marketing department and should be able to demonstrate campaign success. Experience of direct mail and/or print marketing is essential. Previous experience within education/assessment is also desirable, but not essential. In return we offer a creative and dynamic working environment and a competitive salary and benefits package.
The Hodder Education Group is a vibrant and growing business within Hachette UK. Over the past few years it has succeeded in winning market share through curriculum change in the UK, and has significantly grown its international business in a wide range of markets. In addition Hodder Education has made a string of successful acquisitions, building its primary strength with the addition of Rising Stars and Galore Park, and growing through targeted list acquisition in the Caribbean and Singapore.
The company is the two-time winner of the British Book Industry Awards sponsored by the Bookseller (2015 and 2016); on both occasions the judges commented on the energy and dynamism evident within Hodder Education, making it “obviously a great place to work”.
Please apply with full CV, details of your current salary, and a covering letter to: firstname.lastname@example.org. Alternatively, hard copies can be sent to: HR Department, Carmelite House, 50 Victoria Embankment, London, EC4Y 0DZ.
Hachette UK is an equal opportunities employer and employs people on the basis of their abilities. Unfortunately, due to the high volume of applications we receive, we are only able to get in touch directly with shortlisted candidates. If you are shortlisted and need us to make any adjustments to help you attend for interview, please do let us know.