SME Conference 2022 – Gearing up for growth in challenging times

31 March 2022

We are delighted to share with you our plans for our annual BESA SME Business Conference taking place 31st March, 2022 in central London. 


1:30pm - 7pm


Apothecaries’ Hall
Black Friars Lane
EC4V 6EJ View Map


£75+ VAT and fees

We are delighted to share with you our plans for our annual BESA SME Business Conference taking place 31st March, 2022 in central London. 


The agenda has been carefully curated to provide you with a better understanding of how to best leverage marketing, investment and international opportunities, to achieve success in the education market. You will gain actionable insight & advice from industry experts to help grow your business.

Designed for start-up entrepreneurs and small businesses specifically, this conference is particularly relevant for Launchpad companies, EdTech Exchange members and young, ambitious companies looking to gear up for growth in 2022 and beyond.
The day will be followed by networking drinks at The Punch Tavern and we hope you will be able to join us. 


  • 1.30pm - Arrival and coffee
  • 2.00pm - Welcome and introductions
  • 2.05pm - Using social media to build your brand and grow your audience with Laura Summers, Director of BookMachine
  • 2.35pm - Panel: How important is evidence? And how can you use this to drive your sales?
    Joined by: Dr Ekaterina Cooper - Deputy Director of Research Acceleration at EDUCATE Ventures, Murray Morrison, Founder and CEO of Tassomai and Stanton Wertjes, Teacher, Oasis Southbank Academy
  • 3.05pm - Update from the Department for International Trade (DIT) on international support for education companies in 2022 from Andrew Sayer, Assistant Director - Export Programmes, Department for International Trade 
  • 3.15pm - Refreshment break
  • 3.35pm - Academisation – what does the data tell us? Jason Gould, Managing Director of the Education Company presents the findings of our latest MAT research
  • 4.05pm - Chaired discussion on the many benefits of partnering within the schools sector; how to make it happen; why it works and what schools think. Joined by: Caroline Allams, Co-founder & Chief Product Officer at Natterhub, Jonathan Sullivan, Sales Director & Advocate of UK EdTech, Community Brands, Mark Solomons, Founder, CEO and Author at Welbee, and Andrea Welter, Assistant Head Teacher, Pheasey Park Farm Primary School & Early Years Centre
  • 4.35pm - Where does long-term growth come from? What are the opportunities for SMEs and why you should look overseas for new business, with Anthony Coxon and Caroline Wright, Director General, BESA
  • 4.50 pm - Unmissable events for your calendar – BESA presents our handy guide to the events you absolutely cannot miss in 2022
  • 4.55 - Closing remarks
  • 5pm onwards - Networking drinks to follow at traditional London pub, The Punch Tavern - all delegates are invited to join us for drinks and networking.



Lead sponsor of the BESA SME Conference 2022:Drinks sponsor of the post-event networking: