Learn how to write successful and engaging web articles and blogs with this practical online workshop from the Education Media Centre.

Would you like to make better use of web content to help you get noticed? If so, this course is for you. Whether you run your own website or are wondering about writing for someone else's, this half day session, tailored specifically for education suppliers, will help you get started. 

• What is a blog, anyway, and why would you want to write one?
• Which forms of web writing will work for different audiences or purposes?
• What type of language and tone is best, and how can you be sure of getting read?
• We’ll also offer tips on how to set up a site and on how to use social media to make sure it gets noticed.

The course will include a practical exercise with the opportunity for feedback – so you should leave with some draft copy on a topic of your choosing. 

Your workshop leader: Fran Abrams

Fran Abrams is Chief Executive of the Education Media Centre, a charity run by education journalists. She has worked in and with the national news media for more than 30 years and has been Education Correspondent of the Sunday Times, the Sunday Telegraph and the Independent. Fran also spent 15 years as an investigative reporter with BBC Radio 4’s File on 4 programme, has authored six factual books and now writes for the Guardian on education.

This workshop is part of a series of workshops delivered by the Education Media Centre to help you sharpen up your marketing and communication skills. The next workshop in this series is:

• Effective Copywriting for Education - 2 December 2021

Who is the Education Media Centre?

The centre is a charity devoted to ensuring journalists have good evidence about what works in education – and it’s run by some of the UK’s most respected and experienced education correspondents.

These popular seminars are aimed at those whose work involves communicating about education topics, but who feel they could benefit from some advice and support. The sessions focus on helping participants write in an engaging and informative way for a range of audiences.

Please note: workshop previously named: 'How to write a blog'.

Purchase your ticket for this event below: